London City Airport sponsors Irish Olympic athlete in support of key Dublin route
London City Airport (LCY) is sponsoring Irish high jumper, Deirdre Ryan, backing her Olympic bid, and highlighting the significant relationship between London City and Dublin, the airport’s sixth-busiest route.
Due to London City’s proximity to Olympic venues, its role as an important gateway for visitors during 2012, and as a part of its inbound-focused commercial strategy, the airport had decided to show support for a sporting champion from one of its most important source markets. Recently announced ‘Irish Athlete of the Year’ at the AAI National Athletics Awards, and Irish Olympic hopeful Ryan was therefore thought to be a great ambassador – both for her country and, in Ireland, for the airport.
Matthew Hall, CCO London City Airport said: “We think Deirdre is a great ambassador for her country and look forward to supporting her sporting ambition and Olympic hopes this year. Ireland is an extremely important market for us and working with Deirdre affords us a unique opportunity to strengthen our Anglo-Irish relations and work towards growing and developing important links between London City Airport, Dublin and Ireland as a whole.”
Deirdre Ryan added: “I am extremely grateful for the support London City Airport has given me. Their sponsorship has allowed me to concentrate on my training on a full-time basis, giving me the best chance when I compete at this year’s Olympics.”
This is not the first time LCY has supported a great athlete, having twice-previously sponsored anna.aero publisher Paul Hogan in the Virgin London Triathlon, which is also staged right alongside the downtown airport.
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