For the third successive year, London City Airport will sponsor anna.aero’s “TeamBron” in the Virgin Active London Triathlon which takes place around and (literally) in the former docks surrounding the airport, which celebrates its 25th anniversary this year. The exclusive corporate sponsorship arrangement sees all proceeds donated to the bone marrow transplant charity, Anthony Nolan. The airport will also receive an expanded marketing presence on anna.aero as it seeks to attract airlines to key new routes.
Germany, as the UK’s second largest trading partner, features high on the list of desired destinations for this business-traffic-dominated airport, which has its sights on Berlin, Düsseldorf and Hamburg. Lufthansa has also recently decided to vacate Munich services due to demands on aircraft requirements, presenting a well-developed opportunity for takeover. A major user of Munich services – Siemens – will also complete its nearby 7,000sqm, $50 million “Sustainability Centre” this year, a major focus for its green technologies that is expected to draw an annual 100,000 visitors.
Other targeted European cities offering potential include Turin, Oslo, Helsinki, Vienna, Warsaw and Moscow. Despite the business orientation of the airport, a number of existing services also operate in strong combination with leisure demand, while London City has also seen success in developing other purely leisure-orientated routes including Ibiza, Palma and Malaga, which now all operate on a year-round basis. In these, and other new markets, the airport continues to invest considerable efforts to promote its unique proposition of “wheels down to Leicester Square in 40 minutes” combined with 20-minute kerb-to-aircraft check-in and 10-minute equivalent arrivals.
The anna.aero TeamBron team competes in various triathlons and marathons in memory of the anna.aero publisher’s daughter, Brontë Hogan, who died aged 12 after a five-year battle with leukaemia last year. All proceeds raised are donated to Anthony Nolan, a bone marrow charity which arranged two bone marrow transplants for Brontë. For more information and better still – to donate more money – go here.