Southwest Airlines launches six new domestic routes

CAKe of the Week:
Southwest’s Chicago Midway to Akron/Canton

Akron-Canton Airport (CAK) welcomed Southwest Airlines to the airport. In addition to launching a new route from Chicago Midway, Southwest also took over the route from Denver to the Ohio airport from its sister airline AirTran. Celebrating with this aircraft CAKe as well as cloud cupcakes were Congressman Jim Renacci; Ohio Lt Governor Mary Taylor; Bob Jordan, CCO & EVP Southwest Airlines; Rick McQueen, CAK President and CEO; Congresswoman Betty Sutton; and CAK trustee Bob Konstand, while Southwest fans celebrated in their own ways.

Louisville was thrilled to welcome another Southwest service. The Atlanta route operated in competition with Delta was celebrated with a cake designed as an airplane tray table, complete with edible computer tablet (featuring Atlanta’s top attraction, Georgia Aquarium), boarding pass, bag of pretzels and cup. Proudly showing the creation were Myles Hanna, Southwest GM; Ted Smith, Director of Economic Development, City of Louisville; and Phil Lynch, Chairman of the Louisville Regional Airport Authority.

Accompanied by blues music, passengers in the gate area for Southwest’s first flight to St Louis from San Antonio got to enjoy enjoying St. Louis’ famous “Gooey Butter Cake”, served by San Antonio Volunteer Ambassadors.

A certain Dolly Parton travelled on Southwest’s inaugural flight from Nashville to Boston, serving snacks to passengers. Cutting the ribbon for the new service were Nashville Mayor Karl Dean; James H. Cheek, Chairman of the Board, Nashville Airport; Rob Wigington, CEO Nashville Airport; and Tennessee Tourist Development Commissioner Susan Whitaker.

  • Southwest Airlines launched six new domestic routes on 12 August, all with the airline’s fleet of 737-700 aircraft. Two of the airline’s bases got more than one new service – Atlanta, GA (ATL) and St Louis, MO (STL) – the latter being the Southwest base analysed this week.
Origin Destination WF* Competition (WF*)
Chicago Midway, IL (MDW) Akron/Canton, OH (CAK) 14
Atlanta, GA (ATL) Louisville, KY (SDF) 20 Delta (54)
Atlanta, GA (ATL) Norfolk, VA (ORF) 20 Delta (46)
Nashville, TN (BNA) Boston, MA (BOS) 7
St. Louis, MO (STL) New York LaGuardia, NY (LGA) 14 American Airlines (27), Delta (25)
St. Louis, MO (STL) San Antonio, TX (SAT) 13
*WF: Weekly Frequency   Source: Innovata data for w/c 13 August 2012

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