Southwest Airlines launches five new routes

Des Moines welcomed Southwest from Chicago Midway with a water-cannon salute and red carpet. Although this is the airline’s first route to Des Moines, its subsidiary AirTran served the Iowa airport from Milwaukee until Southwest now took over the service and moved it to Chicago.

  • Southwest Airlines launched five routes at the end of September; all with its fleet of 737-700 aircraft. Two of the routes are from Atlanta, GA (ATL), where the airline replaces some of the frequencies operated by subsidiary AirTran. Only on one of the routes launched does Southwest not face any direct competition, but United and American Airlines indirectly compete with their flights between Chicago O’Hare and Des Moines, IA (DSM), operating 53 and 46 times a week respectively.
Date Origin Destination WF Competition (WF)
30-Sep-12 Atlanta, GA (ATL) Orlando, FL (MCO) 7 Delta (101), AirTran (65)
29-Sep-12 Atlanta, GA (ATL) San Francisco, CA (SFO) 14 Delta (47), AirTran (11)
29-Sep-12 Chicago Midway, IL (MDW) Des Moines, IA (DSM) 14
30-Sep-12 Las Vegas, NV (LAS) Detroit, MI (DTW) 7 Delta (38), Spirit (21)
30-Sep-12 St. Louis, MO (STL) Washington Reagan, VA (DCA) 14 American Airlines (20)
Source: Innovata for w/c 8 October 2012  WF: Weekly Frequency

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