John Doran, Managing director of Belfast International Airport (left), and Ali Gayward, easyJet’s UK Commercial Manager (right), assisted the easyJet crew presenting the cake baked to celebrate the low-cost airline’s new route to Birmingham – its first year-round service to the Midlands airport. Inside the terminal, they were joined by Northern Ireland’s Transport Minister Danny Kennedy who got the honour of cutting the cake.
- easyJet expanded its UK domestic network on 22 October when the low-cost airline launched a new domestic route from Belfast International (BFS) in Northern Ireland, the base analysed this week, to Birmingham (BHX) in England’s Midlands region. This is the airline’s third route to Birmingham after its two seasonal ski routes from Geneva and Grenoble that have operated since 2007. The route is initially operated daily with 156-seat A319s, but frequencies are set to increase to 12 weekly already from the start of the winter scheduling season. Although easyJet faces no direct competition, indirectly competing at Belfast City is Flybe, which operates 42 weekly flights on the route. Ali Gayward, easyJet’s UK Commercial Manager, said: “This new route has been driven by customer demand and we are delighted to launch an easy and affordable option of travel from Belfast to the city of Birmingham. The move marks easyJet’s commitment to strengthening its network across the UK with a particular focus on supporting business passengers.”