Salem Obaidalla, Emirates' SVP Commercial Operations, Far East & Australia, who arrived to Adelaide on the airline's inaugural flight to sign a joint marketing agreement with the local government and Tourism Australia, commented: "South Australia has never had this level of connectivity, and the early booking profiles demonstrate Emirates' power in unlocking previously untapped markets."
- Emirates began serving its fifth destination in Australia on 1 November when the Dubai (DXB) based airline became the first ‘MEB3’ carrier to serve Adelaide (ADL) in South Australia. Flights are initially operated four times a week with the airline’s 777-300ER aircraft, but frequencies are set to increase to daily in February next year. Salem Obaidalla, Emirates’ SVP Commercial Operations Far East & Australasia, commented: “In comparison to Australia’s other capital cities, Adelaide is underserved by international carriers, relative to its population size. When our service goes daily from 1st February, it will mean nearly 5,000 additional international seats per week on the route, representing a 30 per cent increase for the market, which will boost jobs and investment in South Australia’s AUS$ 5.3 billion tourism sector, and with trade benefiting from the 14 tonnes of commercial cargo space on each flight.” The only other foreign airlines serving Adelaide are Air New Zealand, Cathay Pacific, Malaysia Airlines and Singapore Airlines.