British Airways returned to Seoul Incheon after more than a decade and now offers six weekly frequencies in competition with Asiana Airlines and Korean Air.
- British Airways returned on the 8,900-kilometre route from its London Heathrow (LHR) base to the airport serving the South Korean capital, Seoul Incheon (ICN). Notably, the launch of the new route has been helped by the “Gangnam Style” song by Psy, which took the internet by storm and is helping to put South Korea on the travel map. Keith Williams, British Airways’ CEO, commented: “We couldn’t have foreseen the enormous response to the current Gangnam Style phenomenon when we announced the route. It is really helping to put Seoul on the map for UK travellers looking for an exciting and fun destination.” Six weekly flights are offered on the route in competition with Asiana Airlines and Korean Air, which already serve the market from London to Seoul – each with daily frequencies.