Athens Airport’s new incentive scheme, Southwest Airlines arrives in Grand Rapids, and BHX pose with CotW certificate
Athens Airport Targeted Incentives Scheme offers 30-70% discounts: In addition to its significant marketing efforts the Grand Masters of Athens International Airport have introduced three important airline incentives for the November 2013-March 2014 winter season.
- Winter Low Fares Incentive – ranging from €5-15 euros per passenger. AIA re-introduces the special winter incentive 50-65% passenger charges discount on all low fare tickets to all domestic or international routes.
- Niche Routes Incentive – ranging from €5-15 euros per passenger. In order attract new direct services from niche markets that are currently not operated, AIA is offering the existing applicable “New International Route Incentive” plus a fixed return amount per departing passenger (from €5-10 euros) resulting to discounts up to 77% on aeronautical charges per passenger.
- Load Factor Incentive – €10 per exceeding passenger. In an additional move encouraging airlines to increase their traffic out of Athens, AIA will offer a fixed return amount of €10 per additional passenger to those carriers exceeding threshold load factors, provided there is no decline in the total number of traffic, frequencies, and capacity on the specific route.