Alaska Airlines staff surround Jeff Spangler, who has achieved the mileage plan level of MVP Gold (Most Valued Passenger Gold), at the inauguration of the carrier's new daily 4,023-kilometre service between Portland and Atlanta.
- Alaska Airlines has added its latest service, expanding the network between Portland, OR (PDX) and Atlanta, GA (ATL) on 26 August, marking the eighth new route added from Portland within the last 12 months. Atlanta is scheduled daily using 737-800s on the 4,023-kilometre route. The new service is the 35th direct destination out of its Portland hub; Alaska Airlines competes with Delta Air Lines, which offers the route 20 times weekly. Although the major carrier is not an alliance member, it does however operate codeshares with members from both oneworld and SkyTeam. In addition to this launch, Alaska Airlines is also planning to launch Dallas/Fort Worth from Portland on 16 September. On the launch, Joe Sprague, Alaska Airlines’ Vice President of Marketing, said: “With these new flights to Atlanta, our Portland-area customers will enjoy non-stop service to a great south-eastern city, as well as connecting opportunities throughout North America via our partner Delta Air Lines’ hub there.”