Rather than get an FTWA picture or bake a cake for their new London Stansted service, the marketing team at Bordeaux distributed to incoming passengers a pre-stamped postcard ready for use, and sent one to the anna.aero team too. Over at Stansted, Ryanair shows quite clearly that starting a new route is always a balancing act.
- Ryanair has launched its 105th and 106th destinations from London Stansted (STN) this week, with the start of thrice-weekly operations to Rabat (RBA) in Morocco on 5 February, as well as thrice-weekly flights to Bordeaux (BOD) on 6 February. Both new services will be flown by the carrier’s 189-seat 737-800s. The ULCC will face no direct competition to Bordeaux from Stansted, but it will encounter indirect competition from British Airways (nine weekly) and easyJet from London Gatwick (five weekly), with the latter also offering thrice-weekly flights from London Luton. Not only is the Rabat service the only one available from London, but there are currently no services to the Moroccan destination from anywhere in the UK. It will join Ryanair’s existing Moroccan services to Marrakech (from Stansted and Luton), as well as Fez (from Stansted). Check out this week’s analysis of the Moroccan market and see how fast this dynamic market is growing.