It’s Michael Cawley’s last day at Ryanair today – hear the anna.aero tribute song
A friend of anna.aero, Michael “two jobs and two brains” Cawley steps down today (March 21) as Ryanair Deputy Chief Executive and Chief Operating Officer. Cawley joined Ryanair in 1997 as Chief Financial Officer and Commercial Director (he had two jobs even then) and has been one of the true architects of its emergence from an insignificant Irish regional airline to a market-overturning revolutionary force, carrying the most passengers in Europe. Initially influenced by principles of the US low-cost model, Ryanair went on to completely write its own, totally original business textbook in the European context, bringing air services to hundreds of new and old regional airports, and affordable air travel to almost 100 million travellers.
Cawley did the bulk of the negotiations to often shocked executives at airports across east and west Europe, admitting to anna.aero “you have to be brave to do business with Ryanair.” He leaves his full-time post with Ryanair as it embarks on a quieter revolution, which puts personalities on the back burner, and switches from its industrial low-cost style message to use the conventional weapons of a soft family-focus, more akin to the techniques used to sell corn flakes, household insurance, and other necessities of life.
Cawley, (allegedly only 59), who became a grandfather in December, is pursuing “other business interests” including a non-executive directorship with online gambling giant Paddy Power (also equally ground breaking and no stranger to controversy) and, although he clears a very old and shabby desk at Ryanair today, he returns to the board of ‘Ryanair II’ as a non-executive director in May.