Norwegian’s London Gatwick to Los Angeles
July 2 – Los Angeles: Norwegian’s new routes celebrations at London Gatwick were typically all-American – with cheerleaders on hand to get passengers in the mood. After the new route cake was cut by the aircraft’s crew, Claire and Stephanie enjoyed a piece, before flying off to L.A. on holiday.
July 3 – New York JFK: Save some for the passengers guys! Norwegian CEO Bjørn Kjos and London Gatwick CEO Stewart Wingate get stuck into the new route cake, before Kjos has to do his best 787 impression on the ramp before the inaugural JFK service leaves.
July 4 – Fort Lauderdale: The third and final cake baked by anna.aero was for the Independence Day launch of services to the Florida hot-spot. The route will be flown twice-weekly.
- Norwegian has started its long-haul operations from London Gatwick (LGW) this week with the launch of three new routes in the US – namely to Los Angeles (LAX), New York JFK (JFK) and Fort Lauderdale (FLL). The L.A. route started on 2 July, followed the next day by JFK, with the week finished off with the launch of Fort Lauderdale on 4 July. While JFK will be served thrice-weekly, Fort Lauderdale will be served twice-weekly (Mondays and Fridays), as will Los Angeles (Wednesdays and Sundays). All three of the routes are operated by the LCC’s 291-seat 787-8s and will face no direct competition, however there is plenty of service to New York and Los Angeles from London Heathrow in terms of indirect competition. On Los Angeles there are seven daily competing frequencies split between five incumbents — with British Airways and Virgin Atlantic Airways both offering twice-daily operations, along with Air New Zealand, American Airlines and United Airlines providing daily services. On New York however, the indirect competition will be even more intense with over 200 existing weekly frequencies. Beginning with New York Newark, United currently offers five daily flights, BA flies 20 times weekly and Virgin Atlantic operates double-daily on the airport pair. To New York JFK there is even more capacity available, with BA (59 weekly flights), Virgin Atlantic (28), American and Delta Air Lines (21), as well as Kuwait Airways (3) providing the competition. Check out our comprehensive coverage of the New York JFK launch, as well as our 30-second interview with Stewart Wingate, London Gatwick CEO. In addition to these three new transatlantic services, the airline also began weekly (Saturdays) flights between another of its hubs — Madrid (MAD) — and Malta (MLA) on 5 July. The 1,666-kilometre sector, operated by the LCC’s 186-seat 737-800s will face competition from Ryanair (thrice-weekly) and Vueling (twice-weekly).
Norwegian’s three transatlantic routes from London Gatwick
Norwegian’s three new transatlantic routes will face some pretty stiff competition, particularly in the London to New York market, which already has around 30 flights per day. But this won’t matter as long as they make money. In the second of a new anna.aero feature, and thanks to our friends at Aviation Analytics, we invite our readers to examine each Norwegian London Gatwick – US route in more detail using the interactive route economic calculator. Each route can be selected from “Bookmarks” and using the sliders you can vary either average revenue or load factor to observe the break even position. So will Norwegian’s Bjorn (not ABBA’s) be singing ‘Money, Money, Money’?