Skyscanner reveals airports with biggest Christmas footfall surge
Sydney Airport is predicted to see a significant 27% boost in visitors this Christmas – the highest uptick of any global airport – according to a Skyscanner study that pinpoints the 10 airports worldwide which will experience the biggest spike over the festive period.
Based on Skyscanner’s search and booking data from passengers travelling between 20 December 2016 and the 10 January 2017, the analysis shows that Sydney, Bangkok Suvarnabhumi and Moscow Sheremetyevo airports should be extra-prepared for the additional footfall they will receive over the Christmas period. Australia’s busiest and largest airport should expect a massive 27% increase in visitors to and from the airport, compared with average visits throughout the year. Suvarnabhumi will also see a rush of travellers with a 26% increase on normal levels, while Sheremetyevo will witness a similar 26% spike.
Zurich is top when it comes to a single day
The analysis also drills down further to reveal which airports will see the greatest uptick in passengers during any single day over the period. Zurich comes in top for a single day boost with a huge 10.7% of its total festive footfall occurring on 23 December, possibly indicating a higher volume of flights as the last business day before Christmas comes to an end. St. Petersburg will see its biggest increase, with 10.3% of its total festive visitors departing or arriving on the 30 December, perhaps suggesting Russia’s most popular destination is also a hit for New Year’s eve tourism.
Head of Business Development for Skyscanner Analytics Faical Allou commented: “The festive period can be one of the busiest times of year for airports, with increasing numbers of passengers to process. Preparation is therefore vital, and being aware of the levels of flights that will arrive at and depart from different hubs, ahead of time, is a key advantage. Skyscanner’s Travel Insight data is unique in that it can reveal detailed forward demand for routes, in addition to search and booking volumes based on the travel search engine’s more than 50 million monthly visitors. This kind of information can play a vital role in airport’s decision making and forecasting, as well as exposing commercial opportunities.”
About this anna.aero analysis and Skyscanner for Business data
Every week anna.aero and Skyscanner for Business work together to identify a heavily demanded “Unserved Route of the Week”. This is a special data cooperation between anna.aero and Skyscanner for Business, the B2B branch of the consumer flight comparison site. These are new kinds of analysis harnessing an entirely new resource: the amazing power of the aspirational data captured from the main Skyscanner.net flight comparison site which has +50 million unique visitors per month.
“Skyscanner for Business” packages this amazing B2C data into a suite of business products which offer comprehensive data solutions – our specific need to identify unserved routes uses the Skyscanner Travel Insight product, a comprehensive, unique ‘big data’ set that can accurately predict future demand by telling you where 50 million real living-and-breathing travellers actually want to fly to. (And bear in mind that there are other significant search volumes that could also be added to the Skyscanner totals – from dedicated airline websites, competitive search engines etc, underlining the value of Skyscanner data as a conservative indicator of market route demand.)