10
Produced in Kuching by:
On behalf of:
E v e r y N e w R o u t e , E v e r y W e e k
S u b s c r i b e t o o u r f r e e w e e k l y n e w s l e t t e r , v i s i t w w w . a n n a . a e r o
Routes
Routes Asia
Strategy Summit
On the first day of the three-day Routes Asia conference in Kuching, delegates were invited to the
Strategy Summit in the Borneo Convention Centre. A series of keynote presentations and panel
debate sessions were delivered by mega airport operators like Malaysia Airports Holdings Berhad,
innovative LCCs like AirAsia X, as well as aircraft manufacturers like ATR.
Packed out:
The well-attended
Strategy Summit on Sunday 9
March covered weighty topics
like ‘The Future of LCCs in Asia
– Innovate or Stagnate’, meaty
issues like ‘The Battle of the Hubs
– Middle East vs Far East’ and
important subjects like ‘Emerging
Outbound Tourism Markets’.
“It’smore fun inthe
Philippines,”
says RamonR
Jimenez, Secretary, The Department
of Tourism for Philippines. Over 4.7
million foreign visitors found this out
for themselves last year, delivering
10% growth over 2012 figures. The
$4.3bn takings in tourist receipts
have helped to increase the country’s
GDP by 7.2% over the last 12months.
Azran Osman-Rani’s
first-
ever Routes conference was at
the world event in Stockholm,
when AirAsia X (where he
is CEO) had not even been
launched. Despite being around
seven years old, the airline is
still “a work in progress” and
Osman-Rani explained that he
is constantly “tinkering with the
model”.
Mohamed
Sallauddin
Mat Sah
, General
Manager Marketing,
Malaysia Airports
Holdings Berhad,
conducted the
Welcome Address
for the afternoon’s
session. He discussed
the “ecosystemof the
aviation industry”,
consisting of airports,
airlines and tourism
bodies working
together. He said
that Routes Asia in
Kuching is another
great example of this
type of collaboration.
