Ibiza – Spain’s summer hotspot

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As the British weather continues to defy logic (very warm April, disastrously wet June) it’s that time of year when the island of Ibiza starts to come into its own. In the last few weeks many airlines have (re-)started their seasonal flights, including new scheduled services this year from Belfast (with easyJet), Cardiff (with bmibaby) and Bari and Bucharest (with MyAir).

Ibiza – loved in summer, ‘closed’ in winter

In 2006, Ibiza ranked 10th among Spanish airports with 4.46 million passengers (+7.1%). However, during the peak month of August the airline processed nearly 900,000 passengers. This compares with less than 100,000 in January.

Chart: Ibiza airport - seasonality profile 2006
Source: AENA

During the winter months, traffic is mostly domestic flights to Barcelona, Madrid and Palma.

The Brits love Ibiza

The popularity of Ibiza as an international holiday destination during the summer months appears to be a predominantly British phenomenon. This is reflected in the ranking of the Top 10 routes from the airport in 2006.

Chart: Ibiza’s Top 10 busiest routes in 2006
Source: AENA

Apart from domestic destinations, which take the top three positions, UK airports take four of the next seven positions. Ibiza is also popular with German and Italian holiday makers.

Thomsonfly almost leading carrier despite seasonal operations

Among the leading airlines at the airport, Spanish carriers take five of the top 10 positions, though none is particularly dominant. UK carriers occupy four of the other five positions. Despite only operating for six months of the year, UK scheduled/charter airline Thomsonfly.com almost manages to be the most popular airline at the airport. Air Berlin, another hybrid carrier, rounds out the top 10 airlines.

Chart: Ibiza’s Top 10 airlines in 2006
Source: AENA

Looking to improve on its ranking of 21st last year is Monarch, which this summer launched scheduled services from London Luton, London Gatwick, Birmingham and Manchester to complement its charter operations. To help promote the destination, the airline has partnered with Hed Kandi, which describes itself as a ‘record label, radio show, international club sensation and more’. This may seem far removed from Monarch’s traditional image as quite conservative, but reflects the importance of understanding the market demographics of individual destinations.

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