|More routes than this: In the space of just seven weeks starting on 1 November a total of 89 new weekly services will take to the skies.|
The marketing team at Fort Lauderdale-Hollywood International Airport in Broward County Florida (to give the airport its full title) have clearly been busy people this year as this winter will see the launch of over 20 new services from six airlines. In the space of just seven weeks starting on 1 November a total of 89 new weekly services will take to the skies.
Newcomer Allegiant launching 11 services
The biggest news is the arrival of low-cost phenomenon Allegiant Air which will connect Fort Lauderdale to 11 new communities with frequencies of between two and three flights per week. Operating to minor airports in various eastern states Allegiant focuses on leisure markets usually ignored by the larger carriers. In most cases the airline has a monopoly on the route.
Other LCC carriers starting new services include Frontier, jetBlue and Spirit. However, American Airlines is also starting two new daily services to San Jose and Santo Domingo.
|Soon to be seen by a lot of people from a lot of new cities.|
|Airline||Destination||Start Date||Weekly Frequency|
|Frontier||Ponce (Puerto Rico)||01 Nov 07||7|
|jetBlue||Buffalo||01 Nov 07||7|
|jetBlue||Syracuse||01 Nov 07||7|
|jetBlue||Ponce (Puerto Rico)||05 Nov 07||7|
|Spirit||Aruba||10 Nov 07||7|
|Allegiant Air||Allentown||14 Nov 07||3|
|Allegiant Air||Greensboro||14 Nov 07||2|
|Allegiant Air||Knoxville||15 Nov 07||3|
|Allegiant Air||Greenville/Spartanburg||15 Nov 07||3|
|Frontier||Memphis||15 Nov 07||7|
|Allegiant Air||Plattsburgh||16 Nov 07||2|
|Allegiant Air||Huntington||16 Nov 07||2|
|Allegiant Air||Tri-Cities||12 Dec 07||2|
|American Airlines||San Jose||13 Dec 07||7|
|American Airlines||Santo Domingo||13 Dec 07||7|
|Allegiant Air||Peoria||13 Dec 07||2|
|Allegiant Air||Chattanooga||13 Dec 07||3|
|Spirit||Grand Bahama||13 Dec 07||7|
|Allegiant Air||Fort Wayne||14 Dec 07||2|
|Allegiant Air||Rockford||14 Dec 07||2|
|Westjet||Halifax||16 Feb 08||2|
Traffic stumbled in 2006 after rapid growth
Unlike many other airports Fort Lauderdale (FLL) was not unduly affected by the events of ‘9/11′ as traffic grew nearly 5% in 2002. In fact, traffic doubled between 1996 and 2005 from 11.2 million passengers to 22.4 million. In 2005 the airport was ranked inside the Top 50 of world airports by passenger traffic but dropped to 56th in 2006 according to ACI statistics.
Even though domestic traffic fell 6% in 2006, international traffic grew 7%. The seasonality profile of FLL is similar to other Florida airports with the peak period in March corresponding to ‘spring break’ for students.
Growth in July 2007 of 10.9% represents the first double-digit growth month for the airport since September 2005. For the third month in a row Spirit Airlines was the airport’s largest carrier with just under 20% of all traffic. It carried nearly 400,000 passengers, an increase of 72% over the previous July. Low-cost carriers have rapidly been growing their market share at the airport as several legacy carriers have withdrawn routes.
|US Airways/America West||12.3%||11.5%||10.4%|
|* Includes commuter carrier partners
According to US BTS statistics the top five leading destination airports from FLL in the first six months of 2007 were Atlanta, New York La Guardia, Newark, New York JFK and Philadelphia. Atlanta’s traffic at just over one million passengers represents around 10.6% of total domestic traffic. Combining all three major New York airports gives a total market share of just under 20%.
Fares are among the cheapest in the US
With such a high proportion of services operated by LCCs it is not surprising that routes from Fort Lauderdale have average fares which, when adjusted for stage length, are consistently between 10% and 20% below the national average and among the cheapest in the country.
|Period||Average Fare||Fare Premium|
|Source: US DOT Office of Aviation Analysis|
The large number of new routes from LCCs is likely to keep FLL at the forefront of airports offering value for money to its airline passengers.