Jet4you: TUI’s Moroccan-based LCC is focused on France

When Morocco decided to sign an ‘open-skies’ agreement with the EU, it was clear that LCCs would have a major role to play in the growth of the air travel market. While national carrier Royal Air Maroc created Atlas Blue as its ‘in-house’ LCC, another Moroccan-based LCC was formed by a combination of local and international business interests.

Image: Jet 4 you plane taking off
Serving Milan, the 40% TUI owned airline, Jet4you hopes to achieve a massive 10-fold growth by carrying 1.5 million by 2010.

Jet4you.com is 40% owned by TUI AG in Germany, 40% owned by two local banks and 20% is owned by two local businessmen, who have considerable tourism and hotel experience. The airline began operations from its Casablanca base in February 2006 with two 737-400s leased from TUI AG.

According to the airline’s website, Jet4you carried 150,000 passengers in its first year of operation and plans to have 10 aircraft by 2010, carrying 1.5 million passengers.

Map: Jet 4 You destinations

French routes dominate schedule

Since its launch, Jet4you’s focus has been on serving the French market, which makes sense given the country’s lack of home-grown LCCs and the strong economic and social links between France and Morocco.

Destinations in France so far include Lyon, Marseille and Paris Orly with non-French destinations currently limited to Brussels Charleroi and Milan Malpensa. This winter, all routes are served at least thrice weekly with the Casablanca – Paris Orly route served twice daily on most days.

Image: Jet 4 you france
Jet4you’s ‘French fancy’ schedule is evident with only two non-French routes – to Milan and Brussels Charleroi.

Fleet doubled to four aircraft

A closer look at the current schedule reveals that the fleet has grown to four aircraft, of which three are based in Casablanca and one in Paris Orly. The Paris based aircraft serves Agadir, Fez and Marrakech.

Table: jet4you - 4 aircraft - Winter 2007/08

With sector lengths averaging close to three hours, all aircraft operate a maximum of just four sectors per day. Sundays seem surprisingly quiet with just three return flights scheduled across the network.

Bigger than easyJet and Ryanair in Morocco

Analysis of the international scheduled market this winter reveals that Jet4you.com is already established as the fourth biggest carrier to/from Morocco.

Airline Frequency Share Capacity Share Number of International Routes
Royal Air Maroc 42.8% 38.9% 61
Atlas Blue 9.3% 10.5% 16
Air France 6.8% 6.6% 3
Jet4you.com 5.6% 6.4% 8
easyJet 5.3% 5.4% 8
Ryanair 3.0% 3.8% 8
Source: OAG Max Online for w/c 3 March 2008

The French DGAC reported that in the first half of 2007 passenger numbers between France and Morocco reached just over two million – almost a 13% increase on the previous year. This rate of growth bodes well for the future of Jet4you, even considering the growing competition with the likes of Transavia France entering the market. Since its launch in May 2007, the airline has operated from Paris Orly to Agadir, Fez and Ouarzazate and has revealed plans to start serving Marrakech twice daily from the start of the summer season.


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