S7 maintains Russian domestic leadership while branching out internationally

Image: S7 Group, celebrate the launch of the airline’s Moscow-Dublin services on 27 April
Cormac O’Connell, Head of Aviation Marketing Dublin Airport; Svetlana Antoshkina, Director of Travel Department, S7 Group; and Dimitri Chukseyev, PR & Corporate Communications Director, S7 Group, celebrate the launch of the airline’s Moscow-Dublin services on 27 April.

Logo: S7 airlines

With its fleet of 66 aircraft, a mix of 30 Western Airbus and Boeings as well as 36 Soviet-built Ilyushins and Tupolevs, S7 Airlines (formerly Sibir/Siberia Airlines) is Russia’s largest domestic airline. In the last few years the airline has placed orders for 25 A320s, 10 737-800s and 15 787s with delivery of the latter scheduled to begin in 2014.

Chart: S7 traffic 2001-2007
Source: S7 Airlines

Passenger numbers have grown by 16% in each of the last two years and annual demand has trebled from 1.9 million passengers in 2001 to 5.7 million in 2007, when average load factors also reached an all-time high of 80.9%.

Domestic traffic grew by 22% last year while international passenger numbers increased by 8%. Around 63% of the airline’s passengers are on domestic flights. In 2007 the airline continued to expand its network with 25 new routes added, including six to new international destinations. Regular flights began from Moscow to Ashgabat, Vladivostok, Innsbruck, Chisinau, Nadym, St. Petersburg, Semipalatisnk, Ufa and Khabarovsk, as well as Bratsk (via Irkutsk) and Chita (via Novosibirsk).

Map: Moscow air routesThe route networks from other S7 hubs also continued to grow. A route was added from Novosibirsk to Khabarovsk, flights were added from Samara to Sochi and Yakutsk and Petropavlovsk-Kamchatsky. From Perm, regular flights were added to Anapa, Dushanbe, Yerevan, Krasnodar, Sochi and Irkutsk (via Novosibirsk). For the first time, aircraft began to be based in Sochi and Khabarovsk. From Sochi, regular flights were added to St. Petersburg and Istanbul, and from Khabarovsk to Magadan, Petropavlovsk-Kamchatsky and Yuzhno-Sakhalinsk.

Even faster growth in 2008

Image: s7 takes delivery of 25 A320s.
S7 will begin taking delivery of the 25 A320s it has on order next year. It has also placed orders for 10 737-800s and 15 787s with delivery of the latter scheduled to begin in 2014.

In the first four months of 2008 the airline has achieved growth of almost 38% while improving on load factors achieved the previous year. Although the airline has relatively few services to Western Europe it did recently start a new route from its Moscow Domodedovo (DME) base to Dublin. DME is by far the airline’s biggest hub and S7 serves 54 destinations from the airport. These include European destinations such as Frankfurt (daily) and Dűsseldorf, Hannover and Munich (all served weekly) as well as Tenerife (weekly) and Dublin.

The airline’s second biggest base is in Novosibirsk from where the airline operates to 18 destinations with 65 weekly departures. Beijing is served four times weekly while Dubai is served weekly.

S7’s distinctive identity produced by Landor

Image: s7 PlaneThe airline’s visually striking (and very un-Russian) identity was developed in 2003 by Landor Associates, corporate identity specialists who have also produced distinctive visual work for other airline clients such as Alitalia, British Airways, bmi British Midland, Delta Airlines and Japan Airlines.


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