Bardufoss rebrands as Snowman International Airport to attract more winter traffic

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The new marketing title for Bardufoss proudly has its own live version – a representative clinched the winning prize at anna’s Routes event in Kuala Lumpur in October, for “best use of a model.”

Norway’s Bardufoss Airport (BDU) recently underwent a major rebranding exercise as part of a multi-million Norwegian Krone development to attract more tourists to the region. The airport is located 555 kilometres north of the Arctic Circle in Norwegian Lapland and its primary purpose is as a military airport, ideal for practicing operations in extreme winter weather.

Just one route to Oslo with Norwegian

During the last 10 years commercial passenger traffic at the airport has been consistently between 150,000 and 200,000 annual passengers.

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Source: Avinor

The airport only has one scheduled service to Oslo Gardermoen airport. Until 1 May this year it was served by SAS with three daily (19 weekly) flights. Since then the route has been operated 15 times weekly by Norwegian with its larger 737s.

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Source: Avinor

terminal.jpgYear-on-year passenger numbers have remained broadly unchanged. For a flavour of the local scenery, some views of the airport and the chance to see a man dressed as a snowman watch this report from Norwegian TV. It’s in Norwegian but we think the scenes speak for themselves.

http://www.dn.no/dntv/nyheter/article1556089.ece


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