|This awe-inspiring ribbon-cutting attempt is for City Airlines’ recently added domestic service to Sundsvall from its Gothenburg base. Flights operate 10 times per week using an ERJ145. Competition on the route comes from Skyways, which also operates 10 weekly departures.|
Privately-owned, Gothenburg-based City Airline began scheduled operations the day before ‘9/11′ and yet has managed to survive and grow in the subsequent seven years. Focussing on serving the Gothenburg business community the airline now operates a fleet of five small Embraer ERJ135/145 jets on a dozen Swedish domestic and international routes. According to the ERAA the airline carried 134,200 passengers in 2008 at a load factor of 57.6%. The airline has reported that May 2009 passenger traffic was up 25% on 2008.
|Source: OAG Max Online for w/c 2 March 2009 and w/c 10 August 09|
The Birmingham route re-starts on 17 August having been suspended during the peak summer holiday period. The most recently started routes were to Prague (16 April 2008), Sundsvall (25 January 2009), Nice (12 March, a route formerly operated by now defunct Sterling), Helsinki (14 April), and the seasonal re-start of services to Visby (11 June).
According to the airline’s MD, Jimmie Bergqvist, “We have focussed intensely for many years on direct flights from Göteborg, and flown business travellers to destinations both in Sweden and Europe. We shall continue to develop these routes, and we will convince those who live in Göteborg to travel with us also when they are going on holiday. Our strengths are that we fly directly to our destinations from Göteborg, and that we do it using our flexible jet aircraft”, continues Jimmie Bergqvist.
Co-operation with SAS
City Airline has been a partner of SAS since 2006. This means that passengers can collect SAS Eurobonus points when flying on international routes. This also means that the airline has virtually no hostile direct competition on its route network.