|Spreading out like an eagle: 1time has made the same choice as its fellow low-cost carrier Allegiant Air in the United States. The low acquisition cost of MD80 series aircraft is considered to outweigh its fuel-burn penalty. We are pleased to credit our friends at www.southafrica.to for this photo and to commend their site for offering some of the best deals to and from South Africa.|
The South African low-cost carrier 1time started operations in February 2004 as South Africa’s second LCC after the British Airways franchisee Comair had set up its low-cost subsidiary Kulula.com in August 2001. After 1 year and 8 months’ operations, 1time carried its one-millionth passenger. The threat of the popularity of these airlines led to South African Airways setting up the country’s third low-cost airline, Mango, in November 2006. This makes 1time the only South African low-cost carrier to be independent from any other airline.
|This exceptionally low-cost commercial gets anna.aero’s nomination as the funniest airline advert of all time.|
Unlike the majority of low-cost carriers, 1time operates a fleet of MD80 series aircraft. The airline’s marketing campaigns initially focussed on its “no-nonsense” product, but have lately included the introduction of rental PlayStation Portable (PSP) devices and efforts to try to win business passengers over from the legacy carriers.
|Source: OAG Max Online and FlyMango.com for w/c 7 December 2009|
Of these low-cost carriers, 1time is the largest, offering the most seat capacity this winter. As the third largest airline in the South African market, it is only well behind the dominant South African Airways and marginally after British Airways (mainline and Comair operations combined).
|Source: 1time and ACSA|
In 2008, the South African airports reported 22.6 million domestic passengers. The same year, 1time transported 1.6 million passengers, almost exclusively on domestic services. This means an approximate 7% share of the domestic market as a whole for 1time. Rather than setting a target for the entire domestic market, the airline’s target is to achieve a 12% market share on the routes it operates.
Leading LCC by frequency on 8 out of 10 routes
Having started off as a domestic-only operator, 1time now also offers international routes. In February 2008, flights to Zanzibar in Tanzania were launched and this week has seen the launch of services to Livingstone in Zambia.
|Route||WF||Competition (weekly frequency)|
|Johannesburg – Cape Town||47||South African Airways (134), British Airways (70), Kulula.com (39), Mango (34)|
|Johannesburg – Durban||42||South African Airways (110), British Airways (42), Mango (30), Kulula.com (28)|
|Cape Town – Durban||19||South African Airways (33), Mango (19), British Airways (17), Kulula.com (7)|
|Johannesburg – Port Elizabeth||11||South African Airways (41), British Airways (25)|
|Cape Town – Port Elizabeth||9||South African Airways (52), Kulula.com (7)|
|Johannesburg – George||9||South African Airways (29), Kulula.com (15)|
|Johannesburg – East London||9||South African Airways (40)|
|Cape Town – East London||6||South African Airways (31)|
|Johannesburg – Livingstone||4||South African Airways (8), British Airways (7)|
|Johannesburg – Zanzibar||2||None|
|Source: OAG Max Online and Mango.com for w/c 7 December 2009
WF: Weekly Frequency
Although the full-service carrier South African Airways offers more frequencies than 1time on all routes other than on 1time’s monopoly route to Zanzibar, 1time offers more flights than any other low-cost carrier on all of its routes except for Johannesburg-George, where Kulula.com is the leading LCC, and Cape Town-Durban, where it offers the same frequency as Mango.
|1time sure knows how to make an entrance: This great photo (it is real!) was taken at the 2007 Currie Cup Semi Final at the Free State Stadium before the rugby game between the two rivalling teams The Vodacom Blue Bulls and The Vodacom Free State Cheetahs. 1time sponsored the Free State Cheetahs, which (needless to say) won the cup that year.|