|Ski competition: This winter sees Cimber Sterling and Norwegian going head-to-head on Copenhagen-Geneva/Salzburg and easyJet is also launching Copenhagen-Geneva – providing SAS with three new competitors when it previously held a monopoly! If you think our animation is a bit sensationalist, just take a look at the psychedelic bmibaby ski poem (below).|
As the European winter ski season gets ready to swing into action many of Europe’s lead low-cost airlines have added new connections to some of the most popular airports serving the Alps. Most of the new routes involve airports in the UK, Russia and Scandinavia as skiers in these countries are less likely to hop in their cars and head south, compared say with their counterparts in France or Germany. The following table summarises the new routes already started or soon to be started from the five primary airports serving the major ski resorts in the Alps.
East Midlands Manchester
|British Airways||London LGW|
|Wizz Air||Cluj Napoca|
|Source: anna.aero new route database, OAG Max for w/c 18 January 2010 and w/c 5 January 2009|
Last winter saw rather more new routes started at these airports with Ryanair in particular starting several new services to Grenoble and Turin most of which return this winter, while transavia.com added flights to Innsbruck from Berlin Tegel, Brussels and Berlin.
This winter sees Cimber Sterling and Norwegian going head-to-head on routes from Copenhagen to Geneva and Salzburg. easyJet is also starting Copenhagen to Geneva flights providing SAS with three new competitors on a route on which last winter they enjoyed a monopoly.
Poetry to encourage ski enthusiasts to fly with bmibaby
One of Lufthansa’s latest acquisitions, bmibaby, promotes ski deals to Geneva, Malaga and Toulouse. On its website it even uses poetry to attract customers.
Ring the cowbells, baby
It’s time to book that flight
Dig out your skis and salopettes
And pray they’re not too tight
You’ll get a silly goggle tan, baby!
You might just bruise your bum,
But that’s not gonna matter,
‘cos the cold’s made everything numb.
The author of this inspired gem is not credited but Southwest’s legendary rapping flight attendant clearly has competition in the aviation poetry stakes. If any budding poets in airline marketing departments think they can do better anna.aero would love to hear from you. Just add your prose as a comment at the end of this article.