webjet’s share of Brazilian market now almost 6%; operates 26 routes across 11 airports

Image: webjet’s CEO Wagner Ferreira
webjet’s CEO Wagner Ferreira has an unusually fancy office for a low-cost carrier, but appears to have compensated by not employing a receptionist. Still, the airline has just grown to third place in the Brazilian market.

The Brazilian domestic airline webjet may be virtually unknown outside of its home country but its performance there has been impressive. While media attention during the last year has been focussed on David Neeleman’s latest airline adventure Azul, webjet is giving the newcomer a run for its money as both seek to establish themselves as the third force behind GOL and TAM. Although the airline started operations in July 2005, its current owners, the Brazilian travel company CVC Viagens, have only been in charge since mid-2007.

Chart: webjet market share 2008-09 - Monthly share of Brazilian domestic market (RPKs)
Source: ANAC

In the last two years, the airline has impressively raised it market share (of domestic revenue-passenger-kilometres) from just 1.5% in January 2008 to an all-time high of 5.6% in December 2009.

Operating 26 domestic routes using 20 737s

A total of 26 domestic routes are operated with up to four daily flights, while only two routes are not served at least daily. In total, 11 airports are served in 10 cities (it serves both Rio airports) with Sao Paulo Guarulhos, Brasilia and Salvador having the most weekly departures.

Chart: Webjet’s airports - Weekly departures
Source: OAG Max Online for w/c 4 January 2010

From Sao Paulo and Brasilia, webjet operates eight routes, followed by Belo Horizonte with six routes. The highest frequency routes are between Rio (Santos Dumont) and Brasilia, Rio (Santos Dumont) and Sao Paolo Guarulhos, and Curitiba and Porto Alegre, all of which are served with four daily flights. The airline’s fleet currently consists of 20 737-300s, each configured with between 136 and 148 seats.

Image: webJet 737-300s
webjet had two 737-300s delivered from AerCap in the last quarter of 2009, allowing the airline to expand and compete with the emerging Embraer operator Azul.

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