Bradley International welcomes eight new services from five carriers in second half of 2010; JetBlue arriving in November
Bradley International Airport serves Hartford, the capital of Connecticut, as well as Springfield in neighbouring Massachusetts. In recent years it has seen passenger demand slump by rather more than the national average, but in the second half of 2010 eight new services will be started by five different airlines, helping to reverse the recent trend. At the start of the winter season Delta, JetBlue, Southwest and US Airways will all be launching new services to Connecticut, which last year ranked just outside the top 50 of America’s busiest airports. It is also home to the New England Air Museum.
Traffic peaked in 2005 when the airport handled 7.5 million passengers. Last year passenger numbers fell by 12% to just 5.3 million, the lowest figure in over a decade.
Delta, Southwest and US Airways battle for #1 ranking
According to OAG data for September, Delta, Southwest and US Airways are the three leading airlines (as ranked by scheduled seat capacity), although US Airways operates the most weekly flights (156 to Delta’s 154). With 10 destinations Delta also currently offers more routes on a point-to-point basis. A total of seven airlines currently offer scheduled services, the others being Air Canada, American, Continental and United. Air Canada is currently the only carrier operating international services (multiple daily flights to both Montreal and Toronto), although Northwest has in the past offered daily transatlantic flights to Amsterdam.
In terms of individual routes the top six as measured by current seat capacity are Baltimore/Washington (operated by Southwest), Chicago O’Hare (American and United), Atlanta (Delta), Charlotte (US Airways), Philadelphia (US Airways) and Washington Dulles (United).
JetBlue arrives in November; Florida competition hots up
In mid-November JetBlue will become the airport’s eighth scheduled carrier when it begins double-daily services to both Fort Lauderdale and Orlando in Florida. Southwest begins its own Fort Lauderdale service a week earlier, while Orlando is already served by both Delta and Southwest. The following table shows the routes that will have started during 2010.
|14 Mar 10||Southwest||Denver (DEN)||7||Previously served by Frontier|
|06 Jun 10||Delta||Los Angeles (LAX)||4|
|11 Sep 10||Delta||Las Vegas (LAS)||1|
|27 Sep 10||Frontier||Milwaukee (MKE)||12||Previously served by Midwest|
|31 Oct 10||Delta||Washington Reagan (DCA)||21||Currently served by US Airways|
|31 Oct 10||US Airways||New York LaGuardia (LGA)||17|
|01 Nov 10||Delta||Raleigh-Durham (RDU)||12||Previously served by American|
|07 Nov 10||Southwest||Fort Lauderdale (FLL)||7|
|17 Nov 10||JetBlue||Fort Lauderdale (FLL)||14|
|17 Nov 10||JetBlue||Orlando (MCO)||14||Already served by Delta, Southwest|
|Source: OAG Max Online, airport website
WF: Weekly frequency
Routes to have been axed in recent years include Amsterdam (Northwest), Denver (Frontier), Fort Lauderdale (Delta), Houston (Continental), Indianapolis (Northwest), Milwaukee (Midwest), Phoenix (US Airways), Raleigh-Durham and St. Louis (both American).
Fares have been rising since 2005
Fares at Bradley International airport have been climbing steadily in the last five years from a low of $153 in 2005 (coinciding with when demand was highest). Since then the airport’s average fare premium across all markets has been steadily rising (except in 2009) for the first quarter of each year. The fare-premium in short-haul markets has been particularly high reaching +32% above average in the latest published figures from the US DOT Office of Aviation Analysis for the first quarter of 2010.
|Average Fare||Fare Premium
|2006 Q1 (#40)||$175||+1%||+9%||+0%|
|2007 Q1 (#21)||$194||+10%||+19%||+8%|
|2008 Q1 (#22)||$206||+11%||+27%||+8%|
|2009 Q1 (#27)||$179||+5%||+22%||+2%|
|2010 Q1 (#15)||$209||+15%||+32%||+11%|
|Source: US DOT Office of Aviation Analysis|
Get Europe in Connecticut!
In July the airport appointed a new marketing and route development director, Luis Perez, charged with the specific responsibility of reconnecting it with Europe following Northwest’s Amsterdam withdrawal last year. The airport claims a substantial catchment area of prosperous citizens, exporting companies, and operations for several European companies. Perez, previously Director of Airport Marketing and Air Service Development for Houston Airport System, recently expressed these desires in an excellent article in the Hartford Business Journal