Jetstar launches seven new routes in December; international network now accounts for over 50% of ASKs
The history of low-cost carriers started by major carriers contains many more failures than successes. However, Qantas’ subsidiary Jetstar (which began flights in May 2004) is apparently going from strength to strength, now operating almost 60 Airbus aircraft including several widebody A330s. Initially predominantly a domestic airline, in the last two years international passengers have grown by 150% while domestic demand has grown just 10%. As a result, in the latest financial year (ending June 2010), over 30% of Jetstar’s passengers were travelling on international services. Measured by ASKs (available seat-kilometres), Jetstar’s international network now accounts for 53% of the airline’s seat capacity according to figures released for October 2010. The same month’s data also shows that while Jetstar carries around 30% of all Qantas passengers, it only accounts for around 20% of the airline’s total ASKs.
Gold Coast leisure market involved in two busiest routes
Jetstar was established to rival Virgin Blue’s lower cost presence in the Australian domestic market. The airline’s two biggest routes in terms of weekly frequency are from Australia’s two largest cities to the airport serving the Gold Coast, a route dominated by price-sensitive leisure traffic.
In total, the airline operates 11 routes with more than three daily flights. All of these are domestic routes, although one (in light green) is in New Zealand. At present, Jetstar flies 45 domestic routes in Australia, five domestic routes in New Zealand, and 24 international routes. Countries served apart from Australia and New Zealand are Fiji, Indonesia, Japan, Singapore, Thailand, USA (Honolulu) and Vietnam.
Seven routes start in December; four more planned in early 2011
In the next few months, a total of 11 new routes are planned to start, with seven of them starting before the end of the year. These are summarised in the following table.
|Launch date||Route type||Route (WF)||Competition (WF)|
|10 Dec 10||Domestic||Brisbane – Perth (7)||Qantas (28), Virgin Blue (14)|
|13 Dec 10||International||Melbourne – Auckland (7)||Air New Zealand (17), Qantas (21), Virgin Blue (7)|
|16 Dec 10||International||Melbourne – Singapore (7)||Emirates (7), Qantas (7), Singapore Airlines (21)|
|16 Dec 10||International||Melbourne – Queenstown (2)||Air New Zealand (1)|
|17 Dec 10||International||Gold Coast – Queenstown (2)||–|
|21 Dec 10||Domestic||Melbourne – Ballina (3)||–|
|22 Dec 10||Domestic||Hobart – Gold Coast (7)||–|
|9 Feb 11||International||Darwin – Manila (3)||–|
|17 Mar 11||International||Auckland – Singapore (7)||Singapore Airlines (14)|
|4 Apr 11||Domestic||Perth – Gold Coast (7)||–|
|12 Apr 11||International||Cairns – Auckland (7)||Air New Zealand (3), Virgin Blue (2)|
|Source: Jetstar, OAG Max Online for w/c 6 December 2010
WF: Weekly Frequency
On three of these routes Jetstar will compete with its parent company Qantas.