Jetstar launches seven new routes in December; international network now accounts for over 50% of ASKs

December 13 – Jetstar arrives in Auckland from Melbourne. Jetstar’s Auckland Airport Manager, Margaret Staite, does the honours watched by a hungry Skycare Ground Handling reception team consisting of Serah Lupo, Training Manager, Pete Yap, Chief Operating Officer, and Kim Holder, Manager, Cabin Crew.

The history of low-cost carriers started by major carriers contains many more failures than successes. However, Qantas’ subsidiary Jetstar (which began flights in May 2004) is apparently going from strength to strength, now operating almost 60 Airbus aircraft including several widebody A330s. Initially predominantly a domestic airline, in the last two years international passengers have grown by 150% while domestic demand has grown just 10%. As a result, in the latest financial year (ending June 2010), over 30% of Jetstar’s passengers were travelling on international services. Measured by ASKs (available seat-kilometres), Jetstar’s international network now accounts for 53% of the airline’s seat capacity according to figures released for October 2010. The same month’s data also shows that while Jetstar carries around 30% of all Qantas passengers, it only accounts for around 20% of the airline’s total ASKs.

Source: Qantas

Source: Qantas

Come back!! (anna.aero has been promised more pictures are promised from an official launch in Melbourne on Thursday.)

Next week, anna.aero has been promised great pictures as Jetstar's Melbourne base will be connected with Jetstar Asia's home in Singapore.

Gold Coast leisure market involved in two busiest routes

Jetstar was established to rival Virgin Blue’s lower cost presence in the Australian domestic market. The airline’s two biggest routes in terms of weekly frequency are from Australia’s two largest cities to the airport serving the Gold Coast, a route dominated by price-sensitive leisure traffic.

Source: OAG Max Online for w/c 6 December 2010

Source: OAG Max Online for w/c 6 December 2010

In total, the airline operates 11 routes with more than three daily flights. All of these are domestic routes, although one (in light green) is in New Zealand. At present, Jetstar flies 45 domestic routes in Australia, five domestic routes in New Zealand, and 24 international routes. Countries served apart from Australia and New Zealand are Fiji, Indonesia, Japan, Singapore, Thailand, USA (Honolulu) and Vietnam.

Seven routes start in December; four more planned in early 2011

In the next few months, a total of 11 new routes are planned to start, with seven of them starting before the end of the year. These are summarised in the following table.

Launch date Route type Route (WF) Competition (WF)
10 Dec 10 Domestic Brisbane – Perth (7) Qantas (28), Virgin Blue (14)
13 Dec 10 International Melbourne – Auckland (7) Air New Zealand (17), Qantas (21), Virgin Blue (7)
16 Dec 10 International Melbourne – Singapore (7) Emirates (7), Qantas (7), Singapore Airlines (21)
16 Dec 10 International Melbourne – Queenstown (2) Air New Zealand (1)
17 Dec 10 International Gold Coast – Queenstown (2)
21 Dec 10 Domestic Melbourne – Ballina (3)
22 Dec 10 Domestic Hobart – Gold Coast (7)
9 Feb 11 International Darwin – Manila (3)
17 Mar 11 International Auckland – Singapore (7) Singapore Airlines (14)
4 Apr 11 Domestic Perth – Gold Coast (7)
12 Apr 11 International Cairns – Auckland (7) Air New Zealand (3), Virgin Blue (2)
Source: Jetstar, OAG Max Online for w/c 6 December 2010
WF: Weekly Frequency

On three of these routes Jetstar will compete with its parent company Qantas.


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