Icelandair to start four new routes to Billund, Gothenburg, Hamburg and Washington this summer
Iceland’s national airline, Icelandair, has announced plans to start four new routes this summer. By the airline’s previous standards this could be considered major expansion as it has previously launched less than 10 routes in the previous four years. Having endured a local banking collapse in 2008, and then one of the country’s volcanoes erupting last April, the airline is planning to grow further in 2011 after seeing passenger numbers surge 14% last year. Passenger numbers peaked in 2007, but this year could see the airline set a new record.
Seasonality plays a major role in the airline’s operations, with passenger numbers in July and August over three times higher than in February.
New routes to Billund, Hamburg, Gothenburg and Washington Dulles
After having launched just two new destinations in 2010 (Brussels and Trondheim services both began in June), Icelandair is launching four new destinations this year; one in North America and three in Europe. In mid-May, the airline is launching flights to Washington Dulles. The airline has previously served the Washington area through Baltimore/Washington Airport, however, these services were suspended in 2007, having been launched back in 1983. During June this year, Icelandair will launch routes to Billund (Denmark), Hamburg (Germany) and Gothenburg (Sweden). The airline’s network can be summarised in the following table, which shows the destinations served this summer and the weekly frequency (WF).
|North America (WF)||Iceland||Europe (WF)|
|Boston (14), Halifax (3), Minneapolis/St Paul (7), New York JFK (14), Seattle (6), Toronto (4), Washington Dulles (4)||Reykjavik||Alicante (1), Amsterdam (10), Barcelona (3), Bergen* (5), Berlin SXF (2), Billund (3), Brussels (4), Copenhagen (24), Frankfurt (10), Gothenburg (2), Hamburg (2), Helsinki (7), London Heathrow (14), Madrid (1), Manchester (4), Milan Malpensa (3), Munich (2), Oslo (10), Paris CDG (14), Stavanger* (2), Stockholm Arlanda (10), Trondheim* (3)|
|Source: OAG Max Online for w/c 1 August 2011
*Icelandair operates Reykjavik-Bergen-Stavanger-Reykjavik twice weekly and Reykjavik-Bergen-Trondheim-Reykjavik three times weekly.
While Icelandair is not a major player in the transatlantic market as a whole, in 2009, around one-third of its traffic was connecting between the US and Europe via Iceland. Around 30% of traffic was originating in Iceland, while 37% of demand was originating outside of Iceland and travelling to Iceland.
Aging fleet with no replacements yet ordered
Icelandair operates some 16 757-200s of which five are used purely for cargo operations. The average age of the fleet is over 16 years and so far, the airline has not placed any orders for new aircraft to replace them.