Norwegian’s ace plan to develop Gothenburg base; seven new international routes starting in June

As recently as last month, Norwegian began serving Gothenburg with a single route, here seen celebrated by Gothenburg Landvetter Airport’s director aviation business, Brett Weihart, and Norwegian’s sales manager Sweden & Finland, Petteri Olsén. Now, the airline has already announced a new base at the airport, resulting in seven additional routes.

Oslo-based Norwegian continues to spread itself across Scandinavia, announcing several new routes recently from Gothenburg’s main airport at Landvetter. The airline, which grew passenger numbers by 21% last year (to carry just over 13 million passengers) and ASKs by an even more impressive 31%, only began flying to Sweden’s second busiest airport last month when it started domestic flights from Stockholm Arlanda.

The airline has announced seven new routes starting from 20 June. Three destinations are in Spain and one each in France, Greece, Italy and Kosovo. While the majority of the routes have a leisure appeal, the Pristina service clearly targets the large Kosovan immigrant population in western Sweden. “After the successful launch of the Gothenburg-Stockholm route it has simply been a question of time before Norwegian would go international from Gothenburg,” said CEO Bjørn Kjos.

Launch date Destination WF Competition (WF)
20 June 2011 Malaga (AGP) 3 City Airline (2)
21 June 2011 Pristina (PRN) 1  
21 June 2011 Chania (CHQ) 1  
23 June 2011 Palma de Mallorca (PMI) 2 City Airline (3)
24 June 2011 Nice (NCE) 2 City Airline (5)
22 August 2011 Barcelona (BCN) 2 City Airline (2)
25 August 2011 Rome Fiumicino (FCO) 2  
Source: Norwegian and OAG Max Online for w/c 1 August 2011
WF: Weekly Frequency

The two routes launching in August replace services to Pristina, Chania and Palma, which operate during the summer peak season only. Of the three uncontested routes, locally based City Airline served Rome Fiumicino as recently as last year. Indirect competition also comes from Ryanair at Gothenburg City Airport, which the Irish low-cost carrier serves from Malaga, Rome Ciampino and Girona.

Gothenburg Landvetter Airport saw passenger numbers grow by 12% last year and has already reported double-digit growth for the first two months of this year as well. The team will further discover why Gothenburg has become so popular among airlines as we will be visiting the city in late June when it hosts the 128th IATA Schedules Conference.


Comments are closed