Mexican market stable in 2011; AeroMexico, Interjet, Volaris and vivaaerobus now share 95% of domestic market

June 3 2011: Nothing stereotypical here as Manuel Jaquez, Spirit's Head-Commercial, Latin America (stetson, yellow shirt) poses with a mariachi band to celebrate the launch of twice weekly Fort Lauderdale- Toluca services. Only 30 minutes from downtown  Toluca International Airport is being promoted as a convenient alternative to Mexico City International Airport.

June 3 2011: Nothing stereotypical here as Manuel Jaquez, Spirit's Head-Commercial, Latin America (stetson, yellow shirt) poses with a mariachi band to celebrate the launch of twice weekly Fort Lauderdale- Toluca services. Only 30 minutes from downtown Toluca International Airport is being promoted as a convenient alternative to Mexico City International Airport.

Mexico’s domestic market continues to evolve and adjust to the loss last August of Mexicana and its various subsidiaries. Domestic traffic was down 4.2% in March but up 1.7% in April with airlines carrying over two million passengers in both months. Interjet, which had less than 6% of the market in early 2007 has now emerged as the single biggest domestic airline with a current passenger market share of around 25%.

Source: DGAC Mexico

Source: DGAC Mexico

However, AeroMexico and AeroMexico Connect combined still have about 40% of the domestic market, followed by Volaris (18%) and vivaaerobus (12%). The planned re-launch of Aviacsa (which had ceased operating in July 2009), failed to materialise (no doubt to the relief of all other carriers) while rumours of plans to resurrect Mexicana in some shape or form refuse to go away.

Source: DGAC Mexico

Source: DGAC Mexico

However, traffic data suggests that the market does not appear to need additional carriers as the existing carriers have successfully taken up the slack created by Mexicana’s demise.

International traffic up in March and April

After falling between 3% and 5% during the winter months, international traffic to and from Mexico was up 1.0% in March and 5.5% in April.

Source: DGAC Mexico

Source: DGAC Mexico

During the first four months of 2011 Mexican airlines carried just 14% of passengers on international flights to and from Mexico. US airlines carried over 60% of international passengers led by American Airlines, Continental and Delta. Canadian airlines carried another 13% while the rest were split between European and Central/Latin American carriers.

Since the beginning of May new international services have been started by:

  • AirTran: Milwaukee to Cancun (weekly)
  • American Airlines: Dallas/Ft Worth to Mazatlan and Morelia (both daily)
  • Continental: Los Angeles and San Francisco to Guadalajara (daily)
  • Spirit Airlines: Fort Lauderdale to Toluca (twice-weekly)
  • Volaris: Mexico City to Oakland (daily)

Starting on Friday (1 July) Air Europa launches four-times weekly flights from Madrid to Mexico City, while next week should see the start of three new international routes offered by AeroMexico between Cancun and Miami (double-daily), Guadalajara and San Francisco (daily), and Mexico City and Guatemala City (double-daily).


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