Alaska Airlines’ Seattle to Fort Lauderdale
Cutting the cake for Alaska Airlines’ first flight to Fort Lauderdale were Kent George, Airport Director, Fort Lauderdale-Hollywood International Airport; Barbara Sharief, Broward County Commissioner; Alfredo Gonzalez, VP International Business & Tourism, Greater Fort Lauderdale Convention & Visitors Bureau; Ron Calvin, Alaska Airlines’ Director Eastern Region, before being joined by Jeff Etherington, Alaska Airlines’ GM Sales and Community Marketing, in cutting the ribbon.
- On 16 July, Alaska Airlines launched daily overnight flights from Seattle, WA (SEA) to Fort Lauderdale, FL (FLL). The 4,400-kilometre transcontinental route comes as a replacement of the airline’s Miami service, which terminated the day before. Joe Sprague, Alaska Airlines’ VP Marketing, said: “By redirecting our flight to the lower-cost Fort Lauderdale airport, we can serve the same geographic area and continue to offer our customers low fares.” The two Florida airports are less than 40 kilometres apart, but the Fort Lauderdale is more popular with departing cruise ship passengers. There is no direct competition on the route, although American Airlines serves the market with daily services between Seattle and Miami.