Siberia takes Cake of the Week vote

The impressive boarding card cake baked to celebrate S7’s new route from its Novosibirsk hub to Fergana in Uzbekistan got a staggering 54% of our readers’ votes. also liked the clever idea of handing gifts to the passenger whose boarding card displayed the same seat number as on the cake.

In a landslide victory, the cake baked at Novosibirsk’s Tolmachevo Airport for its home carrier S7’s new route to Fergana in Uzbekistan won the second reader vote at the start of the 2012 winter scheduling season. We have seen a remarkably strong turnout for the cake with over 50% of all votes. The achievement is particularly noteworthy since two cakes were baked by the same airport for the same airline – competing for the same votes. Altogether, the cakes baked for S7’s launches from Novosibirsk got a combined 60% of all votes.

How you voted %
Cake 8: S7’s Novosibirsk to Fergana 54%
Cake 2: Condor’s Frankfurt to Cape Town 31%
Cake 6: OLT Express’ Karlsruhe/Baden-Baden to Hamburg 6%
Cake 7: S7’s Novosibirsk to Kulob 6%
Cake 5: Norwegian’s Gothenburg to Alicante 1%
Cake 3: easyJet’s Basel to Santiago de Compostela 1%
Cake 4: Emirates’ Dubai to Adelaide 1%
Cake 1: China Eastern’s Shanghai Pudong to Cairns 1%

Although the impressive boarding card was able to win on own merit, the team can’t help but being impressed with the clever competition held among passengers on the first flight. The lucky passenger that had the same seat number as selected to appear on the cake – 7A – won a goody bag full of gifts.

However, the Siberian hub airport needs more direct routes, particularly from Europe. German destinations are at the top of the list on Novosibirsk Tolmachevo Airport’s Route Shop page, but non-European destinations are also targeted; Tel Aviv in Israel and Sanya on the Chinese island of Hainan show demand evidence.


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