easyJet enters seven new routes in seven days

easyJet’s Seville to Basel

Read all about it! One of seven new routes started by easyJet in the past seven days was the Seville to Basel service. Cutting the cake with easyJet’s crew, were Seville’s Airport Director, Jesús Caballero (second right), and Juanjo Domínguez Labrador, Deputy Director of Seville Tourism Board.

easyJet enters seven new routes in seven days

Celebrating the launch of easyJet’s twice-weekly (Tuesdays and Saturdays) Bristol to Marrakech service were (left to right): easyJet crew Louise Mehrotra and Faye Chambers; with Kokosa (the camel) and First Officer Phillip Towns. The LCC also started twice-weekly (Thursdays and Sundays) flights to Keflavik/Reyjavik from the south-west UK airport.

Passengers on the inaugural twice-weekly easyJet service from Keflavik/Reykjavik to Bristol were treated to pre-flight snacks (major loss of inflight revenue on that flight then) — including pancakes. Cutting the inaugural flight ribbon were (left to right): Bjorn Oli Hauksson, CEO of Isavia; easyJet Cabin Crew member; and Capt. John Gardner.

easyJet enters seven new routes in seven days

Using two tonnes of sand to create a beach outside the terminal and inviting The Only Way is Essex (UK reality TV show) star Pascal Cramer to come along to make some sandcastles and eat ice cream was London Southend Airport Operations Director David Lister. easyJet will fly to Tenerife Sur twice-weekly from the London airport.

  • easyJet has had a prolific seven days, launching seven routes from six of its bases in four countries. Notably, the average weekly frequency across the seven new routes is just under 2.3. Only Bristol (BRS) received more than one new service, with twice-weekly rotations begun to both Marrakech (RAK) and Keflavik/Reykjavik (KEF). In terms of promotion of the individual new routes, the efforts made by easyJet in collaboration with Seville Tourism board, is worth mentioning. It has launched a contest on its Facebook site for all Sevillians (www.facebook.com/easyJetES), with the prize being two tickets to Basel for the person that demonstrates the most “salero” — which is apparently a mixture of artistic and funny. See what score Seville Airport’s FTWA received in the final Arch of Triumph of 2013.
Launch date Origin Destination Aircraft (WF) Competition (WF)
10-Dec-13 Lisbon (LIS) Luxembourg (LUX) A319 (3) TAP Portugal (8)
11-Dec-13 Basel (BSL) Seville (SVQ) A32S (2)
12-Dec-13 Bristol (BRS) Keflavik/Reykjavik (KEF) A320 (2)
14-Dec-13 Marrakech (RAK) A32S (2)
13-Dec-13 London Southend (SEN) Tenerife Sur (TFS) A320 (2)
14-Dec-13 Manchester (MAN) Lyon (LYS) A320 (1)
12-Dec-13 Berlin Schönefeld (SXF) Salzburg (SZG) A319 (4)
Source: Innovata / Diio Mi w/c 17 December


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