easyJet enters four new markets at W14/15 start

Passengers travelling on the first flight from Reykjavik/Keflavik to Geneva on easyJet were treated to pancakes in the Departures Lounge. The inaugural crew cut the spectacular cake for the twice-weekly service.

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Cutting the ceremonial first flight ribbon at the Reykjavik/Keflavik to London Gatwick service launch were:  Stuart Gill, British Ambassador in Iceland; Ragnheidur Elin Arnadóttir, Icelandic Minister of Industry and Commerce; David Asgeirsson, easyJet Captain; Ali Gayward, UK Commercial Manager, EasyJet; and Bjorn Oli Hauksson, Managing Director Isavia.

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  • easyJet has used the start of the W14/15 season to add four routes to its network. Of the four, London Gatwick (LGW) to Reykjavik/Keflavik (KEF) is the most heavily competed, with WOW air (which recently announced its plans to fly to Boston and Baltimore/Washington next summer) and Icelandair (which plans to add Portland and Orlando to its transatlantic portfolio for S15) already offering 21 weekly flights combined. Three out of four routes launched by easyJet this week face direct competition. While the shortest sector length goes to the Rome Fiumicino (FCO) to Marseille (MRS) route at 604 kilometres, it is the 2,649-kilometre long, twice-weekly Geneva (GVA) to Reykjavik/Keflavik which is the longest of the foursome.
Launched From To Aircraft (WF) Competition (WF)
26 Oct Rome Fiumicino (FCO) London Luton (LTN) A319 (4) Monarch Airlines (3)
Marseille (MRS) A319 (7) Alitalia (7), Vueling (6)
27 Oct Geneva (GVA) Reykjavik/Keflavik (KEF) A320 (2)
London Gatwick (LGW) A320 (3) WOW Air (14), Icelandair (7)
Source: anna.aero’s New Route Database. Innovata / Diio Mi for w/c 28 October 2014. WF = Weekly frequencies.

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