Jin Air’s inaugural service from Seoul Incheon to Kota Kinabalu in Malaysia took place on 22 December. The new service will operate daily and will compete with daily services offered by Asiana Airlines and Eastar Jet.
- Jin Air on 22 December launched daily 737-800 flights from Seoul Incheon (ICN) to Kota Kinabalu (BKI) in Malaysia. The 3,666-kilometre route is already served by Asiana Airlines and Eastar Jet, who both also operate daily flights. Up until the end of October, Korean Air had also served the market with twice-weekly flights. Passengers on Jin Air’s inaugural flight were personally welcomed on board by The Deputy Director General of Tourism Malaysia, Dato’ Haji Azizan Noordin, as well as representatives from Sabah Tourism Board. In conjunction with the new flight, Tourism Malaysia has partnered with Jin Air to promote Malaysia over a three month campaign. The promotion campaign is expected to make a total of 86 flights, bring in an estimated 15,738 passengers between 22 December 2014 and 29 March 2015. This effort is in line with the Tourism National Key Economic Area (NKEA) initiative to enhance connectivity to priority medium-haul markets such as Kota Kinabalu.