easyJet leans into Pisa from Geneva

Marking the start of a new feature on anna.aero ‒ Winner, Sinner or Binner ‒ we are looking at one new service in detail this week to try and understand whether this route is destined for success (Winnner), will need a bit more clever revenue management (Sinner) or is doomed to hit the new route rubbish heap (Binner) in a matter of months. Using fare data from the airline’s website, as well as robust airport and airline costs data, the new route performance analysis on easyJet’s new route from Geneva to Pisa (launched 1 February) clearly still needs some work according to our investigation, as it’s currently making a loss per seat at an estimated six euros at this stage, based on a 85% load factor stress test. Thanks to our data partners Aviation Analytics for this performance analysis. Click infographic to enlarge.

Continuing a new feature launched earlier this year on anna.aero ‒ Winner, Sinner or Binner ‒ we are looking at one new service in detail this week to try and understand whether this route is destined for success (Winnner), will need a bit more clever revenue management (Sinner) or is doomed to hit the new route rubbish heap (Binner) in a matter of months. Using fare data from the airline’s website, and taking an average of all observations gathered until the point of departure, the new route performance analysis on easyJet’s new route from Geneva to Pisa (launched 1 February) unfortunately makes it a Binner so far, as it is currently making an estimated loss per seat of six euros, based on a 85% load factor stress test. Thanks to our data partners Aviation Analytics for this performance analysis.

  • easyJet launched services between Geneva (GVA) and Pisa (PSA) on 1 February. The 441-kilometre sector will be operated thrice-weekly (Mondays, Wednesdays and Fridays) with the LCC scheduled to use its A319 fleet on the route according to OAG Schedules Analyser data. Currently no incumbent carriers compete on the city pair. This new route appears to replace the airline’s service from Geneva to Bologna which ended on 8 January. A second connection to Switzerland is expected to commence on 28 March by easyJet from Pisa, with a planned launch of services to Basel.

New route? New airline? Email us! Let's all celebrate your new routes. Please send photos and route details to James Davis, anna.aero's Assistant Editor. Contact James.

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