Skyscanner-anna.aero “Unserved Route of the Week” is Dublin-Miami with 60,000++ searches in 2015 – one for Aer Lingus?
A potential new route from Dublin to Miami, has been identified as the Skyscanner for Business-anna.aero “Unserved Route of Week”, the second great vacant new route opportunity revealed by the fresh cooperation between anna.aero and the B2B branch of the Skyscanner.net consumer flight comparison site. This is a brand new kind of analysis which harnesses the amazing power of the aspirational data captured from Skyscanner.net‘s 50+ million unique visitors per month. This particular analysis was created using the Skyscanner Travel Insight product.
When looking at the last year of searches on Skyscanner.net, the busiest month (for DUB-MIA and MIA-DUB combined) was December 2015 with over 6,500 searches, or nearly twice as much as the lowest monthly figure recorded in February 2015 (3,623). According to OAG Traffic Analyser, because there is no direct DUB-MIA service, the top three connecting options chosen by passengers, who went ahead and did book travel in 2015, were London Heathrow (55%), New York JFK (9.1%) and New York Newark (7.5%).
Next route for the new Aer Lingus A350-900s?
Unsurprisingly, two cities that are not served by a direct flight will typically achieve both a low search-to-ticket purchase conversion rate, and low traffic – in this instance Skyscanner’s Travel Insight indicates a monthly average conversion rate of 8.8% for the Dublin to Miami route (see graph below). This compares with the market average conversion rate for Skyscanner searches at both airports of 10.4% when a direct route is available, suggesting that any airline that starts a Dublin-Miami service can expect a 20% overnight increase in bookings without any new marketing spend.
Bear in mind that the 60,000 searches are a very healthy indicator exclusive to Skyscanner.net; there will be an even higher total unserved demand…so could a three-times-weekly Miami service feature in Aer Lingus’ next new transatlantic route announcements, adding to its planned 2016 launches to Los Angeles, New York Newark and Hartford?
Skyscanner for Business – what +50 million travellers want
“Skyscanner for Business” packages B2C data based on the “aspirations” of Skyscanner.net ‘s +50 million unique visitors per month into a suite of business products which offer comprehensive data solutions. This includes Skyscanner Travel Insight, a comprehensive, unique ‘big data’ set that can accurately predict future demand by telling you what 50 million actual real living and breathing travellers want to do.
Skyscanner Travel Insight’s data visualisation software brings the numbers to life, presenting trends, insights and forecasts as charts and graphs, with drag and drop functionality that requires no technical knowledge or training. As such, it is the perfect decision-making tool for route development, fleet/revenue management, destination marketing, or for making day-to-day trading decisions. It will also complement and enhance your current marketing intelligence portfolio.