Skyscanner-anna.aero “Unserved Route of the Week” is Budapest-New York with 275,000 searches in 2015 – American Airlines should restart!
275,000+ searches on the Skyscanner.net flight comparison site have identified massive demand for a Budapest to New York direct service making it the Skyscanner for Business-anna.aero “Unserved Route of Week”. This is the third great unserved route opportunity revealed by the new cooperation between anna.aero and the B2B branch of the Skyscanner.net consumer flight comparison site. “Unserved Route of Week” is a brand new kind of analysis which harnesses the amazing power of the aspirational data captured from Skyscanner.net‘s +50 million unique visitors per month. This particular analysis was created using the Skyscanner Travel Insight product.
When looking at the last year of searches, the busiest month (BUD-NYC and NYC-BUD combined) for potential traffic flows is August 2015 with nearly 26,000, around 6,000 more than the lowest monthly figure, which was recorded in February 2015. According to OAG Traffic Analyser, because there is no direct service, the top three connecting options chosen by those passengers which did book travel between Budapest and New York in 2015 were London Heathrow (13%), Paris CDG (12%) and Frankfurt (11%).
Massive prospects for restarting direct route
The last direct link between New York (JFK) and Budapest was a four-times weekly service operated by American Airlines which closed in December 2011, just weeks before the demise of its oneworld partner Malév Hungarian Airlines. Since then travellers between these two cities have got used to one-stops – in fact OAG Traffic Analyser shows nearly 50 different intermediate airports were used last year. However, the market is extremely buoyant – as the graph below shows, 12% of the Skyscanner searches for these indirect BUD-NYC services converted into ticket sales – that’s significantly more than the 9% achieved for Skyscanner conversion/purchase rates for all direct routes available from either Budapest or New York.
Skyscanner for Business – what +50 million travellers want
“Skyscanner for Business” packages B2C data based on the “aspirations” of Skyscanner.net‘s +50 million unique visitors per month into a suite of business products which offer comprehensive data solutions. This includes Skyscanner Travel Insight, a comprehensive, unique ‘big data’ set that can accurately predict future demand by telling you what 50 million actual real living and breathing travellers want to do.
Skyscanner Travel Insight’s data visualisation software brings the numbers to life, presenting trends, insights and forecasts as charts and graphs, with drag and drop functionality that requires no technical knowledge or training. As such, it is the perfect decision-making tool for route development, fleet/revenue management, destination marketing, or for making day-to-day trading decisions. It will also complement and enhance your current marketing intelligence portfolio.