Virgin America celebrated the start of services to Denver from San Francisco by promoting the new route with the twitter hashtag #RockyMountainFly, allowing for all passengers to tweet their experiences of the inaugural flight and their Rockies trip experiences. Passengers were also given complimentary headphones branded in inaugural Denver branding, Virgin America branded bobble hats and sweat bands, and a commemorative pin. Flights will be operated by Virgin America 20 times weekly between the two cities.
Onboard the inaugural flight between San Francisco and Denver on 15 March was airline founder Sir Richard Branson. One of the key events of the first flight celebration that took place in Denver was a live-streamed discussion on the future of entrepreneurship which Branson took part in along with: Denver Mayor, Michael Hancock; LinkedIn VP of Global Consumer Products, Ryan Roslansky; as well as start-up founders and LinkedIn users worldwide via the airline’s high-speed WiFi.
- Virgin America on 15 March commenced services between San Francisco (SFO) and Denver (DEN), a 1,553-kilometre sector which the carrier will fly 20 times weekly. A route which will be flown by the airline’s A320 fleet, Virgin America will face direct competition from United Airlines, Southwest Airlines and Frontier Airlines, which combined already offer 130 weekly services on the city pair according to OAG Schedules Analyser data. Denver Mayor Michael Hancock commented on the launch of Virgin America flights to Denver by saying: “Virgin America is ideally suited to serve the Denver area. This entrepreneurial airline puts an emphasis on providing premium service and high-tech amenities that are perfect for Denver’s growing number of start-up employees and business travellers.” One of the key emphasis’ of the inaugural flight was a live-streamed discussion on the future of entrepreneurship, which airline founder Sir Richard Branson took part in. Virgin America President and CEO David Cush also commented on the importance of Denver joining the Virgin America network by stating: “We are pleased to have the opportunity to connect two of the nation’s largest innovation economies and build strong ties with the city of Denver and the state of Colorado.” As part of Virgin America’s effort to grow roots in the Denver community, the airline on the day of the launch pledged $25,000 in flights to KIPP Colorado (Knowledge is Power Program) for KIPP Denver Collegiate High School students to visit colleges in summer 2016. See how Denver Airport’s FTWA compares to others from around the world.