GoAir, India’s fifth largest airline, continues generic growth rather than adding new routes; Delhi #1 airport and no international flights ‒ yet
India’s fifth largest airline, behind IndiGo, Jet Airways, Air India and SpiceJet, GoAir moved into this position in 2012 following the demise of Kingfisher Airlines. According to DGCA statistics GoAir’s share of the Indian domestic market last year was 8.5% as it transported 6.9 million passengers. In the first quarter of 2016, while passenger numbers have increased by 14% to 1.87 million, its share of the rapidly-growing domestic market has fallen from 8.8% in Q1 2015 to 8.1% in Q1 2016.
It is the biggest carrier in India yet to operate international flights, despite being established in 2005 and operating 19 aircraft (according to ch-aviation). This is relevant as Indian regulations require that an airline must have been operational for a minimum of five years and have a fleet of at least 20 aircraft. According to the airline, this is a planned strategy due to the tough aviation environment in India and to allow it focus on maintaining profitability rather than on capturing market share and increasing the destinations and fleet size. Whether this will change when the LCC receives the six A320neos it has on order is not clear at this time.
Despite the airline’s strategy for managed profitable growth, GoAir is planning to increase its ASKs by 11% year-on-year in 2016. As there are seven months of 2016 to come, this figure still has significant potential for fluctuation. The LCC’s weekly seats will also grow by a similar amount, with 13% more available versus May 2015. This rate of capacity increase is way below the average level recorded since 2006, which is 30%.
22-airport Indian network ‒ still
GoAir’s network has been maintained at the same 22 Indian airports which were operated in the corresponding week last year. Indeed, the last new routes our data elves could unearth were way back in November 2014, when the airline began flights between Bhubaneswar and Delhi, Kolkata and Mumbai. Additionally, looking ahead, GoAir has no new routes planned.
Its top 12 airports represent 85% of the LCC’s weekly seats, up from 82% 12 months ago. Of the airline’s top two airports, Delhi has grown by 16% since May 2015, with Mumbai up by 10%. This has meant the gap between the two has widened from just 176 seats to 2,640 during that period.
The biggest annual growth of the top 12 airports was experienced at Ranchi, which has witnessed a 100% spike in its weekly one-way capacity. The capital of the Indian state of Jharkhand beat its nearest rival (based on this metric) Ahmedabad easily, despite its far-from-sluggish 67% growth. Only one of GoAir’s largest airports has had its weekly seats cut since last May, with Kolkata dropping by a significant 29%.
Busiest days – Mondays, Thursdays, Fridays and Sundays
While researching this article, our data elves looked at the airline’s website for inspiration, where they were intrigued by the advert below. Being inquisitive souls, they decided to see if the airline reduced its flying programme on Tuesdays, as it potentially has some difficulties in shifting seats on that day of the week. Their analysis for the week commencing 23 May reveals little variance (see graph below), with the busiest days of the week ‒ Mondays, Thursdays, Fridays and Sundays ‒ only 2.7% bigger than the quietest – Tuesdays and Wednesdays. By contrast, for US ULCC Allegiant Air, this figure is 87% ‒ the difference between its quietest (Tuesday) and busiest day (Friday) of the week, whereas for Ryanair it is 3.6% (again Tuesday vs Friday).