1.6m want London-Bali service; Skyscanner reveals users’ most requested unserved routes by region
Travel search engine Skyscanner has revealed the most requested routes that currently remained unserved globally, exposing untapped opportunities for airlines. The analysis reveals some exciting prospects to consider for carriers, with the study showing a range of routes within each global region as well as inter-regionally.
Budapest-New York is bursting with potential
With over 1.6 million searches, the London to Denpasar sector is most searched for route between Europe, Middle East and Africa (EMEA) and Asia which currently lacks a direct service. New York to Bangkok remains the most popular but unserved search between the Americas and Asia, while the Budapest to New York connection is the most searched route between EMEA and the Americas. This last city pair, which recorded over 300,000 searches in the first half of 2016, was in fact the third-ever Unserved Route of the Week way back in February this year.
The analysis also reveals strong opportunities for new routes within regions. London to Harare, with nearly 290,000 searches, is up for grabs as the most requested route within EMEA, Orlando to Rio de Janeiro is the top searched but unserved route within the Americas, while Delhi to Auckland is for the taking within the Asia Pacific region with the most searches.
The powerful data, comprised of all searches on Skyscanner during the first half of 2016, is thanks to Skyscanner’s cutting-edge analytics platform Travel Insight, which unearths a wealth of market-demand opportunity based on the metasearch site’s 50 million visitors, as well as a vast array of key routes data.
Faical Allou, Skyscanner Head of Business Development for Travel Insight comments, “At Skyscanner we are in a unique position, with the most comprehensive range of routes and itineraries worldwide and a large and growing user base of over 50 million providing invaluable insights on market demand. We see the untapped commercial opportunity these routes present, and believe our analytics platform provides the most in-depth and unrivalled data available globally to ensure that carriers make the most of these openings and gain a competitive edge in the market. “