bmi regional begins Brum duo and PSO route to London

In Northern Ireland, bmi regional passengers arriving on the first inbound flight and the connecting outbound flight between Derry and London Stansted were treated to cake and coffee to celebrate the launch.

An hour or so later in London, Martin Jones from London Stansted Airport, Clive Coleman from Regional & City Airports and Ian Woodley from bmi regional posed in front of the inaugural aircraft at the other end of the PSO route from Derry which will be operated 13 times weekly.

Frank Mertens, Head of Marketing, bmi regional; Paul Kehoe, Birmingham Airport CEO; and Susie Green, Planning and Business Development Manager for bmi regional wave the flags marking the start of the UK regional carrier’s new Birmingham routes to Gothenburg (the airline’s fourth destination in Sweden) and Nuremberg (seventh destination in Germany).

Over in Gothenburg, the airport’s marketing department is running the risk of alienating half of the city of Birmingham (and perhaps half of the potential passengers), with no Aston Villa FC (the city’s ‘other’ football team) badge on the cake baked to celebrate bmi regional’s new service from the UK city. The more observant of you will also notice the Birmingham City FC badge is for the club’s ladies team as opposed to the one which secured its Championship survival on the last day of the season earlier this week.

  • bmi regional commenced its new PSO service between Derry (LDY) and London Stansted (STN) on 2 MayThe service is the latest in a host of new routes for the UK regional airline and will offer twice-daily ERJ-145 rotations every day except Saturdays (when there will be one daily flight). Jochen Schnadt, bmi regional CCO, commented, “The launch of this important new route, bmi regional’s first to/from Northern Ireland, connects business and leisure travellers from the capital and East Anglia to the North West region of Ireland. Given Derry’s recent and sustained period of economic growth, significant investment in new jobs and the various future growth projects, we are positive that the enhanced double-daily connectivity bmi regional’s new service offers will generate additional activity in the market. It has become one of our fastest selling route launches and we are very pleased with customer acceptance of our latest service. Andrew Cowan, London Stansted CEO, said: “We’re delighted to welcome bmi regional to London Stansted for the first time and we look forward to working with them to support the vital and popular link to the City of Derry. It will act as an important gateway to London and the East of England, as well as providing easy access and excellent flight schedules for both business and leisure passengers wishing to visit the city and the beautiful scenery of northwest Northern Ireland.” bmi regional also used the last seven days to add to its network from Birmingham (BHX), this time adding six times weekly services to Gothenburg (GOT) and Nuremberg (NUE). The two Birmingham sectors both began on 8 May, while all three will be flown by the UK regional airline’s 50-seat ERJ-145s and none of them will face any direct competition. Paul Kehoe, Birmingham Airport CEO said: “We are delighted that bmi regional has launched services to Nuremberg and Gothenburg, two unserved destinations from Birmingham. These new additions mean that bmi regional now serves three routes, as it started flights to Graz earlier in the year. So passengers now have even more choice to fly to Germany, Sweden and Austria from their local airport”. See how Birmingham Airport’s FTWA and Derry Airport’s FTWA compares to others from around the world.

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