Groovers from Vancouver vanquish all! Routes Barcelona show dailies generate +300 pages of on-site news

Dancing the night away in Barcelona were the Groovers from Vancouver after their win in the World Routes Marketing Awards on Monday 25 September. The Canadian airport beat off competition from the likes of Singapore, Prague and Nuremberg airports, as well as the Canary Islands Tourism Board to scoop the overall title. Find out all the news from 23rd global airport and airline network development congress here.

The three on-site World Routes show dailies were each 112-page monsters, written and printed overnight in Barcelona, and gobbled-up at breakfast every day faster than a Catalonian eating a paella by hungry delegates excited to see detailed coverage of what they had been doing only hours before in the show’s very own daily newspaper.

Each daily edition featured again a special “Trends” data report, produced in association with our friends and partners, OAG and Skyscanner. These reports included mind-blowing indicators such as the number of searches for unserved/underserved routes from an extensive selection of city pairs from airports exhibiting or attending at World Routes. Whether or not you attended the event in Barcelona, you can now sit in the comfort of your office, bar or bath while you browse through these flippable versions.

Issue #1: It’s bulging in Barcelona. Featuring Saturday’s Reception at Shôko Barcelona and the walking tour of Gaudí’s Modernist Barcelona, plus all the pre-show news from the attending airports.

Issue #2: Covering the Welcome Reception courtesy of hosts Aena, World Routes Strategy Summit, the German triumph in ‘Hat of the Day’, Publisher’s journey to the capital Catalonia, courtesy of easyJet, interview with VivaAerobus CEO Juan Carlos Zuazua Cosio, as well as bundles and bundles of pages of exhibition coverage.

Issue #3: More than 100 pages of show news including the Groovers from Vancouver vanquishing all in the World Routes Marketing Awards at the Palau Sant Jordi, and Brussels Airport’s Léon Verhallen scooping the inaugural Individual Award for Outstanding Contribution to Route Development, plus even more exhibition floor chat, news and gossip.


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