JetBlue Airways grows Georgia hub route offerings

Passengers on the inaugrual flight between New York JFK and Atlanta were greeted with a warm welcome as they touched down at the world’s busiest airport, with those travelling on the first return service being treated to airline-branded cupcakes. The carrier will operate the route twice-daily.

  • JetBlue Airways has expanded its presence at Atlanta (ATL) this week, starting services to the world’s busiest airport from New York JFK (JFK), Fort Lauderdale (FLL) and Orlando (MCO). The US airline returned to Atlanta on 30 March last year after a 13-year absence, with it connecting the Georgian hub to Boston. With the launch of JFK (to be flown twice-daily), Fort Lauderdale (twice-daily) and Orlando (daily), all of which launched on 8 March, it brings to four the number of routes that JetBlue now offers from Atlanta. Of course none of these city pairs are exclusive to JetBlue, with heavy competition expected on all sectors. The 1,220-kilometre link to JFK will go head-to-head with Delta Air Lines (48 times weekly). The 935-kilometre route to Fort Lauderdale also faces Delta (102 times weekly), but also competes alongside Southwest Airlines (36) and Spirit Airlines (three times daily) as well. However, the most severe rivalry will occur on the 650-kilometre leg to Orlando, where Delta (116), Southwest (43), Spirit (twice-daily) and Frontier Airlines (daily) combined offer 180 weekly rotations. JetBlue will operate its three new routes to Atlanta on its 150-seat A320s.


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