Swoop sweeps Hamilton off its feet with ultra-low-cost launch

Swoop Hamilton to Abbotsford, Halifax, Edmonton and Winnipeg

Swoop Hamilton

Swoop performed its inaugural flight from its Hamilton base on 20 June, with its first service being Abbotsford in British Columbia. To toast the airline’s first-ever commercial service and base opening in Hamilton, the airport baked a Swoop-tastic cake to mark the occasion. A ribbon cutting was also performed on the door of the 737-800 which performed the first flight, with the ribbon-cutting duties being performed by: Steven Greenway, CEO of Swoop; Ken Eisenberger, Mayor of Hamilton; and Cathie Puckering, CEO of Hamilton Airport. The airline has opened four initial routes this week.

Swoop Abbotsford

The first port of call for Swoop on 20 June was Abbotsford. Pictured at the launch ceremony which took place at the British Columbia airport are: Henry Braun, Mayor of Abbotsford; Simon Gibson, Member of the British Columbia Legislative Assembly for Abbotsford-Mission; Bruce Ralston, Minister of Jobs, Trade, and Technology, British Columbia; Edward Sims, President & CEO, WestJet; Dave Loewen, Abbotsford City Counciller; Steven Greenway, CEO, Swoop; and Robin Dhir, Director, Abbotsford Airport. The airline will link Abbotsford to Winnipeg and Edmonton as well.

Swoop

One of the first destination’s to grace Swoop’s route map is Halifax, with the ULCC launching a six times weekly service to the Nova Scotia airport from its first base at Hamilton. Cutting the ribbon, officially opening the 1,323-kilometre route, are Bert van der Stege, CCO, Halifax Airport, and Michael Claeren, Senior Leader Revenue Management & Pricing, Swoop. The WestJet in-house ULCC will operate six 737-800s by the end of 2018, with this increasing to 10 in 2019.

Swoop Edmonton cake celebration

Swoop launched flights between Hamilton and Edmonton on 25 June, with the latter airport baking this two-tiered, airline-themed cake masterpiece. The ULCC will operate the city pair daily using its 737-800s.

  • Swoop, the brand-new ULCC which is 100% owned by WestJet, launched its first-ever commercial operations on 20 June, coinciding with its base opening at Hamilton (YHM). “Our inaugural journey…is just beginning,” commented Steven Greenway, CEO of Swoop. “We’ll be progressively rolling out new routes and destinations in the coming months and years to come.” The airline has launched four routes from Hamilton this week, namely to Abbotsford (YXX), Edmonton (YEG), Halifax (YHZ) and Winnipeg (YWG).The carrier currently operates two 737-800s, but it hopes to grow its fleet to six units by the end of 2018, with plans to increase to 10 aircraft by the end of 2019. Of the four routes launched this week, two will face direct competition, both from Flair Airlines. Referencing Swoop’s booking engine, it plans to launch routes from Edmonton to Abbotsford on 25 July, plus Abbotsford to Winnipeg on 16 August. As stated by Greenway, further routes will be announced in due course. Be sure to click onto anna.aero which will bring you the most up-to-date news when these additional services begin. Seen how Hamilton and Abbotsford airports FTWAs compare to others from around the world
Launched From To Aircraft (WF) Competition
20-Jun Hamilton (YHM) Abbotsford (YXX) B738 (6)  
Halifax (YHZ)  
25-Jun Edmonton (YEG) B738 (7) Flair Airlines (5)
Winnipeg (YWG) B738 (6) Flair Airlines (12)
Source: OAG Schedules Analyser w/c 26 June. WF = Weekly frequencies.

New route? New airline? Email us! Let's all celebrate your new routes. Please send photos and route details to James Davis, anna.aero's Assistant Editor. Contact James.

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