Cyprus on course to hit 11 million passengers in 2018; anna.aero visits Hermes Airports to discover the island’s year-round potential
“Welcome to the year-round island.” These are the words of VisitCyprus, and a statement that was researched in-depth by anna.aero’s Assistant Editor Jonathan Ford when he was invited by Hermes Airports to discover the true beauty of the Mediterranean nation back in May. The two airports run by the company – Larnaca and Paphos – have seen phenomenal growth in recent years, with their combined annual traffic increasing by 46% between 2013 and 2017.
Rocketing growth in recent years
Last year, Larnaca and Paphos airports combined handled 10.25 million passengers, representing an increase in traffic, over 2016, of more than 14%. For Q1 2018, traffic from Cyprus’ airports was up 11%, reaching 2.18 million passengers. If this level of growth is maintained throughout the rest of the year, then Hermes Airports can expect to welcome around 11 million passengers through its terminals in 2018.
The results encountered in 2017 highlight a 46% surge in demand versus 2013, a year when the island’s two airports processed 7.04 million passengers. This has mainly been the result of the company’s successful air service development strategy, including an integrated incentive schemes program offered to the airlines supporting both the introduction of new routes and markets and growth on the existing routes, the numerous marketing activities including joint marketing campaigns with airlines, organising trade workshops, airline events, as well as online promotion for airlines. In addition, the successful implementation of Hermes to promote Cyprus as a top-quality tourism destination with advanced product and international standards. The company has also managed to attract three airlines to create a base in Cyprus, namely Aegean Airlines and Blue Air at Larnaca, plus Ryanair at Paphos. At the same time, three new Cypriot carriers have entered the market, namely Cobalt, Cyprus Airways and TUS Airways. There has also been growth from major operators including easyJet, Jet2.com and Wizzair.
Winter seasons are able to maintain growth
Based on scheduled capacity for the past few seasons, it shows that Larnaca and Paphos airports are able to achieve similar growth patterns during summer months as they are in winter seasons, demonstrating that passenger demand is growing throughout the year. The graph below shows the growth rates for the previous seasons from the two airports between S13 and S18. Those highlighted in light green are winter seasons, while those in dark green represent summer.
The graph above shows that winter growth patterns are similar to those encountered during the summer months, with three of the past four winter seasons since 2013 reporting stronger growth than in the summer season it has just followed, namely W13/14, W14/15 and W16/17.
Last year Cyprus recorded 3.65 million tourist arrivals, up 15% (465,500 more) versus 2016, while since 2013, the number of tourists destined for the island has grown 50% (1.21 million). During the first five months of 2018, tourist arrivals to Cyprus reached 1.13 million people, up by over 14% versus the same five-month period of 2017, based on data obtained from the Republic of Cyprus Statistical Service (RCSS). Looking at the months in more detail, it highlights that January (+22%), February (+23%) and March (+36%) encountered double-digit growth, while April (+9.7%) and May (+7.6%) saw a smaller percentage rise. While the results for the latter two months are still exceptional, these figures further highlight Cyprus’ potential as a year-round destination.
The island’s main incoming tourists come from the UK and Russia, with these accounting for 34% and 23% of annual tourists respectively. Before travelling to Cyprus, anna.aero’s Assistant Editor Jonathan Ford met with Maria Kouroupi, Senior Aviation Development Marketing & Communications Manager for Hermes Airports, who said at the time that while these markets are great for Cyprus, the company was keen to grow inbound travel from other countries including France, Italy, Germany and to enhance operations from the Scandinavian region, and the Baltic States, particularly in off-peak months . “We have a number of objectives, with one of those recently being to add more routes to Ireland and Spain. This was achieved with Cobalt launching Dublin and Madrid flights, and Ryanair adding Dublin to Paphos, but we want to grow more in these markets,” informed Kouroupi.
Cypriot travel growing too
While the number of tourists visiting the island is growing, another key factor supporting Cyprus’ year-round potential is the trend of Cypriot travellers making international journeys. In 2017, data from RCSS showed that 1.41 million international trips were made by Cypriot residents, up 11% versus the results of 2016.
More than just a sun and sea destination
Many of the 3.65 million visitors to Cyprus in 2017 were looking for a sun and sea escape, however the island has so much more to offer its guests, as discovered by anna.aero. Cyprus has a long history and rich culture that spans more than 10,000 years, offering visitors an educational and authentic experience, with highlights including iconic ancient ruins, plus sites scattered across its vast and eye-catching landscape. Travelling away from the coast, the island’s great pine mountains and quaint villages showcase the best in ancient traditions, informing on the legends and history within their traditions and culinary delights. Ranging from mountain strolls, exploring cultural attractions, leisure activities including golf, skiing, diving or bird watching, Cyprus has the perfect diverse blend of tastes and desires for all travellers.
With this in mind, it was time for anna.aero’s Assistant Editor, and world traveller, Jonathan Ford to go and explore the beauty of Cyprus and its many delights that are not just seasonal, but year-round attractions.