Routes Marketing Awards – ‘Under 4 Million’ airport nominees tell anna.aero why they should win
With just six weeks to go before thousands of air service development and tourism professionals head to Guangzhou for this year’s World Routes, the 24th time that the World Route Development Forum has taken place, each week leading up to the event will see anna.aero bring you a breakdown of the airports and individuals nominated for this year’s marketing awards. This week we are starting with the ‘Under 4 Million Passengers’ category, with the nominated airports this year being Billund, Cork, London Southend, Myrtle Beach and Shannon, with two of these airports already being winners at the regional events in Europe (Bilbao) and Americas (Quito).
Jesper Klausholm, Head of Airline Relations and Marketing, CMO, Billund Airport, who is also nominated for the ‘Individual Award for Outstanding Contribution to Route Development’, told anna.aero about the airport’s reaction to being nominated in the ‘Under 4 Million’ category at this year’s World Routes Marketing Awards. “We won this category at Routes Europe in Bilbao, and we are delighted to be shortlisted once again for the award at World Routes in China. We were ecstatic to have won earlier this year at the regional event, primarily because our partner airlines have recognised what we do in firstly attracting them to serve the airport, but then to make their services sustainable. I would also like to thank the airport marketing team, as their dedication, commitment and professionalism has delivered this well-deserved award win and current nomination. It has been a real team effort.” Billund Airport broke records in 2017, this becoming the eighth year of consecutive growth at Denmark’s second largest airport. Overall 3.4 million passengers passed through the terminal, generating an annual increase of 9.2%. “2018 has started equally well with traffic growth of more than 7% in the first six months. Recently, Billund has welcomed new airlines such as SunExpress, Widerøe, Wings of Lebanon and LOT Polish Airlines, as well as new scheduled services to Athens, Iasi, Bergen, Beirut, Vienna, Warsaw, Antalya, Berlin, Poznan and Lisbon,” adds Klausholm, on the continuing success of new services coming to Billund.
Speaking to anna.aero, Niall MacCarthy, MD, Cork Airport, said of the company’s nomination at the upcoming World Routes Marketing Awards: “It is a fantastic achievement to be shortlisted again this year for the World Routes Marketing Awards, especially with such strong international airports in our category. We are incredibly honoured as Ireland’s newest transatlantic airport to have been nominated for this accolade by our airline partners, who we work with extensively to ensure we achieve real business results at Cork Airport. There is a fantastic team working at Cork Airport on our marketing initiatives and we are very focused on gaining new routes along with supporting and maintaining our existing ones. In the past twelve months, we are delighted to have secured a number of new services, including Air France’s new daily route from Cork to Paris CDG and Aer Lingus’ new year-round service to Lisbon Airport, commencing 26 October. Ryanair has also extended its twice-weekly service from Cork to Faro into the winter season. The annual Routes Marketing Awards are one of the most valuable awards in the industry and the World Routes event itself is also hugely important. Attending the global meeting in Guangzhou will be an excellent opportunity for our team to also meet and plan with prospective airlines for the year ahead.”
Speaking to anna.aero about London Southend Airport’s nomination at this year’s World Routes Marketing Awards, Bernard Lavelle, Aviation Business Development Director, London Southend Airport, commented: “Excited, confused and proud. They’re the adjectives I would use to describe my feelings upon hearing London Southend Airport [LSA] had been shortlisted for the World Routes Marketing Awards. Excited as it’s an honour to be shortlisted for such an award. It’s a bit like being shortlisted for the Oscars but without worrying about writing a long rambling speech in case you win. Confusion, as I didn’t know we entered the competition. Finally, pride when I realised we had been shortlisted due to the votes cast by airlines. Airlines are our existing and future customers. The work that had been done by LSA before my arrival and the many airline meetings I have had with airlines since I have arrived have meant that the LSA message is getting across to airlines – London Southend has a great catchment, London connectivity and available capacity to enhance and grow London operations.”
“It is exciting to be shortlisted for the World Routes Marketing Award,” said Kirk Lovell, Director of Air Service & Business Development for Horry County Department of Airports, speaking to anna.aero. “In early 2013 we analysed the results of our tactics for air service development, realising we needed a progressive methodology. The new approach requires the support of the entire community, sharing of market insights and confidence in our short- and long-term strategy. The new practice implemented is assisting the Myrtle Beach International Airport generate record-breaking air service growth. It is awesome that airlines appreciate and are recognising the team’s aggressive analytical and data-rich approach to developing strong business cases for additional air service growth into our incredible destination, Myrtle Beach, South Carolina.”
Talking to anna.aero before this year’s awards, Andrew Murphy, MD, Shannon Airport, said of the Irish airport’s nomination: “The nomination of Shannon Airport for the World Routes Marketing Award is great recognition for us from the airline community we seek to engage with, and once again we are very humbled to be shortlisted. As an airport on the West Coast of Ireland and Europe, we have always had to work hard to generate new traffic and develop relationships with airlines. This is why Routes has been so vital to our success over the years, with the awards nomination being a wonderful bonus, on top of the great networking opportunities the events afford us. This year will see us close with 1.85 million passengers – a 6% increase on 2017 and an increase of 33% since gaining independence five years ago. In this period we have added 26 new routes, 15 route frequency increases and six new airlines. The outlook for 2019 is also very positive with the addition of new services across all sectors primarily on the North Atlantic and Europe. We are really looking forward to the event and wish all our fellow nominees the best of luck!”