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Routes Marketing Awards – ‘Under 4 Million’ airport nominees tell anna.aero why they should win

World Routes Marketing Awards

One thing is certain, when the envolope is opened on 17 September to reveal the winners of the World Routes Marketing Awards, the title will not be going to La La Land Airport. Each week leading up to the award ceremony, anna.aero will bring you the details of all the nominated airports, kicking-off this week with the ‘Under 4 Million’ category.

With just six weeks to go before thousands of air service development and tourism professionals head to Guangzhou for this year’s World Routes, the 24th time that the World Route Development Forum has taken place, each week leading up to the event will see anna.aero bring you a breakdown of the airports and individuals nominated for this year’s marketing awards. This week we are starting with the ‘Under 4 Million Passengers’ category, with the nominated airports this year being Billund, Cork, London Southend, Myrtle Beach and Shannon, with two of these airports already being winners at the regional events in Europe (Bilbao) and Americas (Quito).

Billund Airport 

World Routes Marketing Awards 2018

Jesper Klausholm, Head of Airline Relations and Marketing, CMO, Billund Airport, who is also nominated for the ‘Individual Award for Outstanding Contribution to Route Development’, will be hoping that the Danish facility can repeat on its successes of winning this category as it did in Bilbao at the regional Routes Europe conference.

Jesper Klausholm, Head of Airline Relations and Marketing, CMO, Billund Airport, who is also nominated for the ‘Individual Award for Outstanding Contribution to Route Development’, told anna.aero about the airport’s reaction to being nominated in the ‘Under 4 Million’ category at this year’s World Routes Marketing Awards. “We won this category at Routes Europe in Bilbao, and we are delighted to be shortlisted once again for the award at World Routes in China. We were ecstatic to have won earlier this year at the regional event, primarily because our partner airlines have recognised what we do in firstly attracting them to serve the airport, but then to make their services sustainable. I would also like to thank the airport marketing team, as their dedication, commitment and professionalism has delivered this well-deserved award win and current nomination. It has been a real team effort.” Billund Airport broke records in 2017, this becoming the eighth year of consecutive growth at Denmark’s second largest airport. Overall 3.4 million passengers passed through the terminal, generating an annual increase of 9.2%. “2018 has started equally well with traffic growth of more than 7% in the first six months. Recently, Billund has welcomed new airlines such as SunExpress, Widerøe, Wings of Lebanon and LOT Polish Airlines, as well as new scheduled services to Athens, Iasi, Bergen, Beirut, Vienna, Warsaw, Antalya, Berlin, Poznan and Lisbon,” adds Klausholm, on the continuing success of new services coming to Billund.

Cork Airport

World Routes Marketing Awards

In May, Air France launched a year-round service between Paris CDG and Cork. Pictured at the inaugural ceremony at the Irish airport are: Barry ter Voert, SVP Europe, KLM; Niall Gibbons, CEO, Tourism Ireland; Niall MacCarthy, MD, Cork Airport; Brendan Griffin TD, Minister of State for Tourism and Sport; Bénédicte Duval, GM UK and Ireland, Air France-KLM; Ivo Steffens, Commercial Director UK & Ireland, Air France; and Darragh Hanratty, Head of Aviation Marketing, Cork Airport. The airport will be hoping to continue its successes at this year’s World Routes Marketing Awards.

Speaking to anna.aero, Niall MacCarthy, MD, Cork Airport, said of the company’s nomination at the upcoming World Routes Marketing Awards: “It is a fantastic achievement to be shortlisted again this year for the World Routes Marketing Awards, especially with such strong international airports in our category. We are incredibly honoured as Ireland’s newest transatlantic airport to have been nominated for this accolade by our airline partners, who we work with extensively to ensure we achieve real business results at Cork Airport. There is a fantastic team working at Cork Airport on our marketing initiatives and we are very focused on gaining new routes along with supporting and maintaining our existing ones. In the past twelve months, we are delighted to have secured a number of new services, including Air France’s new daily route from Cork to Paris CDG and Aer Lingus’ new year-round service to Lisbon Airport, commencing 26 October. Ryanair has also extended its twice-weekly service from Cork to Faro into the winter season. The annual Routes Marketing Awards are one of the most valuable awards in the industry and the World Routes event itself is also hugely important. Attending the global meeting in Guangzhou will be an excellent opportunity for our team to also meet and plan with prospective airlines for the year ahead.”

London Southend

London Southend Marketing Award nomination

Pictured at the inaugural Bordeaux flight on the apron at London Southend Airport along with some UK-based crew are Sophie Dekkers, Director of UK Market, easyJet, and Jon Horne, former COO of London Southend Airport. Commenting on the London airport’s nomination for this year’s World Routes Marketing Awards,  Bernard Lavelle, Aviation Business Development Director, London Southend Airport, commented: “Excited, confused and proud. They’re the adjectives I would use to describe my feelings upon hearing London Southend Airport had been shortlisted for the World Routes Marketing Awards.”

Speaking to anna.aero about London Southend Airport’s nomination at this year’s World Routes Marketing Awards, Bernard Lavelle, Aviation Business Development Director, London Southend Airport, commented: “Excited, confused and proud. They’re the adjectives I would use to describe my feelings upon hearing London Southend Airport [LSA] had been shortlisted for the World Routes Marketing Awards. Excited as it’s an honour to be shortlisted for such an award. It’s a bit like being shortlisted for the Oscars but without worrying about writing a long rambling speech in case you win. Confusion, as I didn’t know we entered the competition. Finally, pride when I realised we had been shortlisted due to the votes cast by airlines. Airlines are our existing and future customers. The work that had been done by LSA before my arrival and the many airline meetings I have had with airlines since I have arrived have meant that the LSA message is getting across to airlines – London Southend has a great catchment, London connectivity and available capacity to enhance and grow London operations.”

Myrtle Beach

Myrtle Beach World Routes Marketing awards

Myrtle Beach has been no stranger to air service announcements in recent years, with three new airlines and 14 non-stop destinations in 2018 alone. Pictured at the announcement of Allegiant Air Expansion are: Kirk Lovell, Director of Air Service & Business Development, Horry County; Bill Golden, CEO of Golf Tourism Solutions; Brenda Bethune, Mayor of Myrtle Beach; Bud Hafer, Airport Affairs, Allegiant Air; Mark Lazarus, Chairman, Horry County Council; and Scott Van Moppes, Director of Airports, Horry County. Having won the overall award at this year’s Routes Americas in Quito, the team will be hoping to repeat the win in Guangzhou this September.

“It is exciting to be shortlisted for the World Routes Marketing Award,” said Kirk Lovell, Director of Air Service & Business Development for Horry County Department of Airports, speaking to anna.aero. “In early 2013 we analysed the results of our tactics for air service development, realising we needed a progressive methodology. The new approach requires the support of the entire community, sharing of market insights and confidence in our short- and long-term strategy. The new practice implemented is assisting the Myrtle Beach International Airport generate record-breaking air service growth. It is awesome that airlines appreciate and are recognising the team’s aggressive analytical and data-rich approach to developing strong business cases for additional air service growth into our incredible destination, Myrtle Beach, South Carolina.”

Shannon Airport

Shannon Airport Routes Marketing Awards

The final airport to be nominated in the ‘Under 4 Million’ category is Shannon in Ireland. Pictured at the launch of Air Canada’s inaugural service from Toronto Pearson to Shannon earlier this summer are: Andrew Murphy, MD, Shannon Airport; Matthew Lee, Senior Manager, Network Planning, Air Canada; and Declan Power, Head of Aviation Development, Shannon Airport. Since gaining independence from the daa, Shannon has welcomed six new airlines.

Talking to anna.aero before this year’s awards, Andrew Murphy, MD, Shannon Airport, said of the Irish airport’s nomination: “The nomination of Shannon Airport for the World Routes Marketing Award is great recognition for us from the airline community we seek to engage with, and once again we are very humbled to be shortlisted. As an airport on the West Coast of Ireland and Europe, we have always had to work hard to generate new traffic and develop relationships with airlines. This is why Routes has been so vital to our success over the years, with the awards nomination being a wonderful bonus, on top of the great networking opportunities the events afford us. This year will see us close with 1.85 million passengers – a 6% increase on 2017 and an increase of 33% since gaining independence five years ago. In this period we have added 26 new routes, 15 route frequency increases and six new airlines. The outlook for 2019 is also very positive with the addition of new services across all sectors primarily on the North Atlantic and Europe. We are really looking forward to the event and wish all our fellow nominees the best of luck!”

World Routes Marketing Awards 2018

The winners of the World Routes Marketing Awards 2018 will be announced at the conference in Guangzhou on 17 September, with either Billund, Cork, London Southend, Myrtle Beach and Shannon among the winners. Along with the ‘Under 4 Million’ category, a further five awards will also be presented on the night, with the nominees in these categories sharing their views with anna.aero over the coming weeks leading up to the event next month.


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