30-Second Interview – Paul Winfield, Director of Aviation Development and Marketing, Liverpool Airport

Paul Winfield Jonathan Ford

Paul Winfield, Director of Aviation Development and Marketing, Liverpool Airport, recently sat down with Jonathan Ford, Assistant Director, anna.aero to talk all things Liverpool under the gaze of the airport’s most iconic passenger, the statue of The Beatles legend John Lennon. “Liverpool is the largest city in Europe without a dedicated hub service, we anticipate that this will be achieved in the short term,” comments Winfield about part of the airport’s strategy.

Liverpool is certainly an airport that is on the move, with it once again handling more than five million passengers during a 12-month period. The airport has seen new routes be launched by existing carrier’s easyJet and Ryanair this summer, while Wizz Air has announced it will expand for the upcoming winter season. anna.aero recently visited the Northwest UK airport to take part in the celebrations for Widerøe’s inaugural service from Bergen, a new carrier to Liverpool. While at the airport Assistant Editor Jonathan Ford sat down with Paul Winfield, Director of Aviation Development and Marketing, Liverpool Airport, to have a quick chat and learn more about the airport’s plans for the near future. 

anna.aero: “Moving on from S18, what are the hopes and aims for the W18/19 and S19 seasons for Liverpool?” 

Paul Winfield: “Additional growth: we have five new routes commencing in October from Liverpool – Iasi, Cluj-Napoca and Bucharest with Wizz Air, Paphos with Ryanair and Toulouse with easyJet. We will also see Widerøe continue its new Bergen service through the winter season. For S19, we anticipate that growth will continue and shall be announcing new services in the weeks to come.”

aa: “easyJet and Ryanair have recently expanded operations from Liverpool. How long have the airport and airlines been discussing these growth plans?”

PW: “As our two largest airline partners, we have a strong and regular dialogue, with specific opportunities being evaluated by both parties during the year. For the eighth based easyJet aircraft this discussion took place over a period of 12 months.”

aa: “Currently which destinations are white spots missing from the airport’s network and what are the key factors supporting these route opportunities?”

PW: “There are some key leisure markets that are not served, we only just started operating to Dalaman this year, and Liverpool remains the largest UK airport without scheduled services to Corfu, Antalya, Heraklion and Murcia. We see these type of routes as excellent opportunities for carriers to grow in Liverpool, as the market is supplying a large percentage of passengers travelling from Manchester.”

aa: “What is the airport’s overall development strategy for the coming years?”

PW: “To deliver a hub service to the city of Liverpool. Liverpool is the largest city in Europe without a dedicated hub service, we anticipate that this will be achieved in the short term. An increased level of charter is also important. If you compare Liverpool to a proxy market such as Newcastle, we are hugely underserved in this market, and passengers from across the Northwest wish to take their summer holidays from the ‘Fastest, Easiest, Friendliest Airport’ in the region. We are based in the largest UK aviation market outside London and our plans are to take market share from Manchester.”

aa: “Liverpool recently passed the five million passenger barrier for a 12-month period. Has the airport set sights for when it will break past 5.5 million?”

PW: “We are hopeful that this will be achieved in summer 2020.”

Liverpool Airport

Liverpool Airport recently greeted Widerøe and its new service from Bergen, while this winter sees five more routes being launched from the airport: Iasi, Cluj-Napoca and Bucharest with Wizz Air; Paphos with Ryanair; and Toulouse with easyJet. “Liverpool remains the largest UK airport without scheduled services to Corfu, Antalya, Heraklion and Murcia. We see these type of routes as excellent opportunities for carriers to grow in Liverpool,” comments Paul Winfield, Director of Aviation Development and Marketing, Liverpool Airport.


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