Budapest Airport and Heinemann Duty Free provide Chinese payment platform

Budapest Airport’s largest retail partner, Heinemann Duty Free, launches payment initiative to allow Hungary’s growing number of Chinese visitors to benefit from their preferred providers, Alipay and China Union Pay.

As Budapest Airport prepares to introduce a significant enhancement to its Asian route development with the launch of its three times weekly link to Shanghai, the Hungarian gateway’s largest retail partner – Heinemann Duty Free – launches a payment initiative for the airport’s growing number of Chinese visitors. Taking the opportunity to introduce Alipay and China Union Pay – two of the major merchant suppliers in China – both the airport and Heinemann realise the benefit of supporting specific visitor groups in the continued growth of non-aeronautical revenues.

Joining Air China’s existing connection to Beijing, the arrival of Shanghai Airlines’ service – in partnership with China Eastern Airlines – will increase the Asian market to a potential 80,000 passengers per annum visiting Budapest: “It’s immensely rewarding to see the vision of a long-term project come together and introduce another direct link between Budapest and the Far East,” says Jost Lammers, CEO, Budapest Airport. “To become one of the first airports in the region to also help promote our retailers to our Chinese guests is an important resource for us. Having the ability to now utilise China’s largest payment vendors, Alipay and China Union Pay, at Heinemann Duty Free’s stores is a huge step forward. We are further looking forward to extend these services to our other partners at the Terminals later this year allowing our growing number of Chinese visitors to be assured that all main stores and restaurants will welcome their familiar payment methods. Coming just a few months after rolling out the BUD Airport Chinese Mobile app, we are well on the way to becoming a Chinese friendly airport,” adds Lammers.

“Chinese travellers are a very important target group for us and we strive to provide an excellent shopping experience for them. We are therefore very excited to launch the leading payment providers Alipay and China Union Pay in our stores. For key Chinese travellers it is of great advantage to be able to use their choice of merchant, which they already use at home, without any currency exchange,” says Ildikó Jankovich, Managing Director Heinemann Duty Free at Budapest Airport. “It is a logical step for us to take advantage of the benefits that these convenient and safe payment methods offer our customers. The payment process is the last stage of their shopping journey and an efficient final transaction procedure leaves a good impression of our brand which in turn contributes to loyalty towards Heinemann,” she adds.

Jankovich adds: “For many Chinese tourists and business travellers, purchasing high quality branded goods is an integral part of their journey to Europe. Our Chinese customers are focused on value and they are willing to spend on luxury products and international brands when travelling abroad, where they can often find better prices. In addition, Chinese passengers are increasingly also buying regional products and local specialties such as wines from the popular Tokaj region and fine Hungarian confectionery.”

Notes to editors:

  • Budapest Airport is the best airport in the Region, as recognized by Skytrax in six consecutive years from 2014 to 2018, based on passenger ratings. Budapest Airport has become the lead airport in Central and Eastern Europe in terms of passenger growth and together with its airline partners is a key contributor to the development of tourism in Hungary and Budapest.
  • Budapest Airport’s terminals are home to 44 airlines which transported 14.9 million passengers to 125 destinations in 45 countries in 2018 (13.5 % growth rate in 2018 vs. 2017).
  • Budapest Airport in 2018 handled 146.113 tons of cargo (15.9 % growth rate vs. 2017).
  • Monthly passenger traffic growth April 2019 has exceeded +6%.

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