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James Pearson is new Chief Analyst & Editor; meet him at Routes Adelaide

James Pearson: The academic, serial blogger, and real-life air transport executive, joins from London Luton Airport where he worked on identifying and developing new routes: “Finding opportunities and seeing them happen is unbeatable.”

With a remit to “think the unthinkable” while carrying out a radical overhaul of, Pearson joins the news and analysis site straight from London Luton Airport where he was Market Opportunity Analyst responsible for identifying and developing new route opportunities.

Of his experience at London Luton, Pearson (37) says “finding opportunities and seeing them happen is unbeatable.” Besides this real, hands-on route development industry experience, Pearson brings an extensive academic and analysis track record to

Stuff you should know about Pearson 

  • Loughborough University: BSc Air Transport Management
  • Cranfield University: MSc Air Transport Management
  • Loughborough University: PhD, airline strategy – and winner of the Sir Robert Martin University Prize: “the premier award of the university” 

Industry and academic career

  • London Luton Airport: Market Opportunity Analyst
  • Senior Lecturer: Aviation and Airport Management, University of Bedfordshire
  • Faculty Director: Basair Aviation College (QLD, Australia)
  • Senior Lecturer: Aviation Management, Coventry University
  • Lecturer: Air Transport Buckinghamshire New University

“James has an immense passion for aviation, a sureness with aviation data and analysis, and is already well known among the world’s senior aviation management – many of whom he has taught, or engaged with through his extensive blogging” says Publisher, Paul Hogan, a man not ordinarily known for use of superlatives. “He is, by any measure, the dream candidate, expect to be dazzled.”

Pearson in his own words

  • Obsessed with aviation for over 25 years, ever since my dad brought home the paper OAG flight guides (!)
  • When not working: looking after my two boys, one serious and one cheeky
  • Loves hiking, the seaside, castles, food, and has started to run – but is wondering why people do it for fun
  • Favourite thing ever: aerobatics

Next appearance: Routes Adelaide (he’s there all week folks)

Pearson will be onsite and walking the floor, leading the team producing the Routes Dailies in Adelaide. To lobby Pearson for coverage in the Dailies, whiz your demands to

2015: Pearson (right, with slightly more hair) receives the Sir Robert Martin Prize for his Loughborough University PhD: “the university’s premier award for exceptional academic achievement and involvement in non-academic activities benefiting the local community.” As we all know, Lt Col Sir Robert Martin, CMG, TD, JP, DL (inset) was chairman of Leicestershire County Council 1924–1960.


  1. James,

    Congratulations on this new appointment and i wish you every success.

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