Singapore Airlines announces Brussels, its 16th European airport

Singapore Airlines began Dusseldorf from July 2016, followed by Stockholm ARN, via Moscow DME, from May 2017. Brussels, starting in October 2020, will be the airline’s 16th European destination on a passenger basis. The airline’s cargo subsidiary already serves the Belgian capital.
Singapore Airlines today, 16th December, announced its next European destination on a passenger basis: Brussels. (It is already served by its freighters.) The Belgian capital will be its 16th European airport for passengers. It’ll be served four-weekly by the A350-900 from the 25th October 2020. anna.aero recently looked at the airline’s top-20 connecting routes.

Source: OAG Mapper. Brussels will be the carrier’s 16th European airport for passengers. Note: it serves Stockholm ARN via Moscow DME, and Manchester continues onto Houston IAH.
Brussels – Singapore isn’t a large P2P market
In the past year, 33,000 flew Brussels-Singapore-Brussels on a P2P basis, with the most – 16% – via Frankfurt. This 33,000 was almost flat YOY.
The new service will depart Singapore at 2355 and arrive back, two days later, at 0655. These timings are very similar for most of the airline’s European operations, enabling strong two-way connectivity.

Source: OAG Schedules Analyser. This is the wave structure for Singapore Airlines and SilkAir in the w/c 8th December 2019.
Singapore Airlines to target strong demand to Asia and Australasia
In the past year, 1.1 million flew Brussels to/from Southeast Asia, Northeast Asia, and Australasia. Of these, 507,000 were to/from Southeast Asia and Australasia, with 454,000 connecting. Based on Singapore Airlines’ bank structure and two-way connectivity, key targeted markets and traffic that it will focus on are:
Bangkok | 141,100 |
Hong Kong | 58,500 |
Denpasar | 48,300 |
Manila | 40,800 |
Phuket | 37,600 |
Kuala Lumpur | 22,900 |
Ho Chi Minh City | 20,100 |
Hanoi | 19,300 |
Jakarta | 18,400 |
Sydney | 17,000 |
Melbourne | 13,400 |
Taipei | 13,100 |
Guangzhou | 12,400 |
They also serve Madrid! Not represented in that map…
Hi Joan. No, they don’t serve MAD. They haven’t for at least ten years.
Their next destination should be Madrid then. It’s a huge gap on their European network (5th European airport) and could be the ideal platform to come back to South America (specially Brazil or Mexico) or North Africa (Morocco). An other option could be an agreement with United or Air Canada to continue to USA or Canada as they do via Manchester.
Indeed, just over two years ago we looked at MAD-SIN as unserved route of the week: https://www.anna.aero/2017/10/25/madrid-singapore-skyscanner-unserved-route-week-400000-searches/