Emirates announce Penang, Malaysia, as next Asian destination

Emirates announce Penang, Malaysia, as next Asian destination

Emirates announce Penang, Malaysia, as next Asian destination. It will (initially?) operate daily via Singapore, perhaps until its B787-9s are delivered.  The UK is the largest country-market from Penang.

Emirates today announced a daily service from Dubai to Penang, Malaysia, using the B777-300ER.  It’ll begin on 9 April and will operate via Singapore, seemingly with fifth freedoms.  Its one-stop operation is presumably from both its current lack of lower-gauge aircraft until its B787-9s arrive and it not believing it would be sufficiently worthwhile to operate Penang non-stop with B777-300ERs, even with cargo. 

Penang Emirates’ second destination in Malaysia

Penang will be Emirates’ second destination in Malaysia after Kuala Lumpur which it serves three-daily in the current week.  Emirates presently serves Singapore four-daily non-stop. One of these, routing Dubai – Singapore – Brisbane, is due to end in March.  As such, its new Dubai – Singapore – Penang service will also enable Emirates to keep Singapore at four-daily.

Qatar Airways operates Doha – Penang non-stop

Qatar Airways currently serves Penang five-weekly non-stop from its Doha hub using the 254-seat B787-8.  It began the route in February 2018.  Last year, it operated the A330, including the 305-seat -300, in the summer season.  OAG Traffic Analyser shows that Qatar Airways is by far the leading operator on a two-way basis between Penang and Europe, Middle East, and Africa. In 2019, it is estimated that its largest city-pair markets were London, Manchester, Istanbul, Munich, and Frankfurt.

Emirates’ (temporary?) disadvantage 

Across all operators, Western Europe was by far the largest region to/from Penang in 2019, with an estimated 155,000 passengers.  In all, the UK (55,000) and Germany (28,000) had by far the highest volumes.   Emirates’ two-stop offer over Dubai will, of course, be a disadvantage, albeit no doubt temporarily, given easy one-stops with Qatar Airways, Singapore Airlines, and Malaysia Airlines.  It will be offset by Singapore – Penang – Singapore traffic.   This airport-pair had 920,000 seats in 2019 across four operators: AirAsia (328,000); SilkAir (307,000); Tigerair (155,000); and Jetstar (130,000). It is overwhelmingly LCC-driven., raising questions over yields and how long it’ll be a one-stop service.

Emirates announce Penang, Malaysia, as next Asian destination

Source: OAG Schedules Analyser.


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