Emirates announce Penang, Malaysia, as next Asian destination. It will (initially?) operate daily via Singapore, perhaps until its B787-9s are delivered.  The UK is the largest country-market from Penang.

Emirates today announced a daily service from Dubai to Penang, Malaysia, using the B777-300ER.  It’ll begin on 9 April and will operate via Singapore, seemingly with fifth freedoms.  Its one-stop operation is presumably from both its current lack of lower-gauge aircraft until its B787-9s arrive and it not believing it would be sufficiently worthwhile to operate Penang non-stop with B777-300ERs, even with cargo. 

Penang Emirates’ second destination in Malaysia

Penang will be Emirates’ second destination in Malaysia after Kuala Lumpur which it serves three-daily in the current week.  Emirates presently serves Singapore four-daily non-stop. One of these, routing Dubai – Singapore – Brisbane, is due to end in March.  As such, its new Dubai – Singapore – Penang service will also enable Emirates to keep Singapore at four-daily.

Qatar Airways operates Doha – Penang non-stop

Qatar Airways currently serves Penang five-weekly non-stop from its Doha hub using the 254-seat B787-8.  It began the route in February 2018.  Last year, it operated the A330, including the 305-seat -300, in the summer season.  OAG Traffic Analyser shows that Qatar Airways is by far the leading operator on a two-way basis between Penang and Europe, Middle East, and Africa. In 2019, it is estimated that its largest city-pair markets were London, Manchester, Istanbul, Munich, and Frankfurt.

Emirates’ (temporary?) disadvantage 

Across all operators, Western Europe was by far the largest region to/from Penang in 2019, with an estimated 155,000 passengers.  In all, the UK (55,000) and Germany (28,000) had by far the highest volumes.   Emirates’ two-stop offer over Dubai will, of course, be a disadvantage, albeit no doubt temporarily, given easy one-stops with Qatar Airways, Singapore Airlines, and Malaysia Airlines.  It will be offset by Singapore – Penang – Singapore traffic.   This airport-pair had 920,000 seats in 2019 across four operators: AirAsia (328,000); SilkAir (307,000); Tigerair (155,000); and Jetstar (130,000). It is overwhelmingly LCC-driven., raising questions over yields and how long it’ll be a one-stop service.

Source: OAG Schedules Analyser.